Marketing

Mark Hutchinson: An Open Ecosystem to Serve Customers & Grow

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"In a low-growth world, you have to create your own growth," says Mark Hutchinson, President and CEO of GE Europe. This requires a different model: an open ecosystem. "No one company can do this alone. You have to partner with people. This is opening up a whole new world of partners and customers."
Bibliographic citation: IESE; IESE Insight, "Mark Hutchinson: An Open Ecosystem to Serve Customers & Grow"
Date: 12/12/2016
Document type: Interview
Interviewee(s): Hutchinson, Mark
Interviewer(s): Iniesta, Francisco
Sponsor(s): IESE Insight
Languages: English