Marketing

Mark Hutchinson: Europe and the Industrial Internet

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The Industrial Internet, or Industry 4.0, is about making physical assets, like machines, more productive using data, and thereby saving money. In this, Europe is well placed, says Mark Hutchinson, President and CEO of GE Europe: "Europe is good at making machines. They also have great engineers. Put those two together, and there's a space that Europe could really play in the digital world."
Bibliographic citation: IESE; IESE Insight, "Mark Hutchinson: Europe and the Industrial Internet"
Date: 12/12/2016
Document type: Interview
Interviewee(s): Hutchinson, Mark
Interviewer(s): Iniesta, Francisco
Sponsor(s): IESE Insight
Languages: English