Marketing

General Electric: Leading the Revolution

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Although it started out in electricity, GE owes its staying power to its ability to constantly pivot and stay on top of each new industrial and technological wave. Today GE finds itself on the cusp of a new revolution: this time, it's digital. As Mark Hutchinson tells IESE's Francisco Iniesta, GE is now very much a digital company inside an industrial one.
Bibliographic citation: IESE; IESE Insight, "General Electric: Leading the Revolution"
Date: 12/12/2016
Document type: Interview
Interviewee(s): Hutchinson, Mark
Interviewer(s): Iniesta, Francisco
Sponsor(s): IESE Insight
Languages: English