Mobile Payments: A Framework for Success
Author(s): Calvo, Eduard
Document type: Non-refereed article
Languages: Spanish / English
Paying for your coffee, getting on the subway or splitting dinner with friends are everyday actions that can now be done using a mobile phone. But there is a lot more to mobile payments than merely substituting a phone for a card when performing a financial transaction. Managers need to think less about the technology per se and more about how the new functionalities of m-payments can enable superior value propositions for their customers. Doing that successfully, however, is no easy task. It requires aligning many players from a populated and diverse business ecosystem. This article outlines a simple framework with three key success factors that may help when assessing prospective m-payment solutions.
Calvo, Eduard, "Mobile Payments: A Framework for Success: The Keys to a Killer App", IESE Insight, No. 31, Fourth Quarter 2016, pp 56 - 63
Reference: 10.15581/002.ART-2922 (DOI)