From Cars to Mobility: Monetizing the Next Automotive Industry
Document type: Interview
Interviewee(s): López-Quesada, Miguel; Sachon, Marc; Alonso, Jesús; De Meo, Luca; Roger, Francisco; Schlesinger, Dirk; May, Dieter; Iweins, Benoit; Nueno, Pedro
Sponsor(s): IESE - Industry Meetings
Languages: Spanish / English
The industry of industries is facing its biggest challenge yet. The digitalization of all areas of business, increasing regulation, a change in user mentality and the emergence of Industry 4.0 have opened the doors for new players to enter the industry and have created the environment for the perfect storm.
Bibliographic citation: IESE; IESE Insight, "From Cars to Mobility: Monetizing the Next Automotive Industry"