Business Ethics and Corporate Social Responsibility
Laia Bertran (D)
Case D describes the events that occur in the lives of Jordi and Laia from 2008, the year in which case C ends, to 2015, when Jordi is offered a transfer to the United States as general manager of a subsidiary of the company he works for. During this time, Laia and Jordi have their second daughter; Jordi overcomes two cancers and graduates from the IESE's Executive MBA program; and Laia makes a good recovery from her illness, works very hard (and consequently achieves good results at CELSA), and completes a management development program at the IESE Business School.
Las Heras, Mireia; Chinchilla, Nuria; Bertran, Laia, "Laia Bertran (D): New Hurdles, New Challenges", IESE, DPO-401-E, 11/2016
Las Heras, Mireia; Chinchilla, Nuria; Bertran, Laia
Managing People in Organizations
Year of the events:
2003 al 2008