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The Deliberate Speech Style: Primarily a Question of Identification 

Date: 09/02/2017 Author(s): Leggett, Brian O'Connor Document type: Technical Note It was Barack Obama's oratorical skills and his clarity of vision that brought him fame and prominence in his speech to the Democratic Party in 2004. It was here that he successfully established a link with his audience, which gave people an opportunity to identify with him. For a successful deliberate speech, identification between speaker and audience ... More information  

How To Overcome Resistance and Get Commitment From Users 

Date: 20/01/2017 Author(s): Jesús Pérez Balaguer; Gregory, Robert Wayne; Káganer, Evgeny Document type: Technical Note If we consider the broad spectrum of changes that occur in organizations, it is apparent that in many cases, either directly or indirectly, technology is a very important factor to take into account and can even be the driver of change. But most people fear change and some have a deep aversion to it. In this document, we look at the reasons why employees ... More information  

Negotiating in a Team 

Date: 16/01/2017 Author(s): Mehta, Kandarp; Stein, Guido Document type: Technical Note This technical note describes the advantages of negotiating in a team as well as the major challenges that a team has to tackle while negotiating. The note also sets out a preparation guide for negotiating in a team. It discusses in detail how negotiating in a team differs from negotiating solo and how an individual needs to take account of these differences. ... More information  

Branded content 

Date: 22/12/2016 Author(s): Villanueva, Julián; Ferrándiz, Luis; Soldado, Pilar Document type: Technical Note La presente nota técnica introduce al lector en el concepto de branded content, que se define como una nueva forma de hacer publicidad que utiliza la generación de contenidos como una manera de promocionar una marca, que es la que financia la producción de dichos contenidos. La nota técnica da una serie de recomendaciones sobre cómo crear una estrategia ... More information  

La analítica web y las nuevas métricas digitales 

Date: 24/10/2016 Author(s): Ferrandiz, Luis; Villanueva, Julián Document type: Technical Note Actualmente, las empresas utilizan la analítica web con diferentes fines: presentación de cifras de negocio, conocimiento de sus clientes y usuarios, gestión y planificación de campañas de marketing digital, conocimiento de la reputación de una marca, información sobre la competencia, etc. Los objetivos son muchos y variados y la dificultad radica ... More information  

La empresa-universidad: salidas y exempleados 

Date: 08/09/2016 Author(s): Pin Arboledas, José Ramón; Stein, Guido Editor(s): IRCO - Centro Internacional de Investigación de Organizaciones Document type: Technical Note El documento introduce el concepto de "empresa-universidad" como nuevo paradigma en la concepción de la relación entre la empresa y las personas que forman parte de ella. En el entorno de la nueva economía global y digital, los profesionales buscan empresas que los hagan valiosos en el mercado y las empresas deben conseguir que estos profesionales ... More information  

Negotiating During a Job Interview 

Date: 20/07/2016 Author(s): Stein, Guido; Mehta, Kandarp; Martín, Miguel Document type: Technical Note Experience and research teach us that there tends to be a lot of room for improvement when it comes to approaching the negotiations that take place during the hiring process. Numerous studies have demonstrated that successfully negotiating for a first job has very significant consequences later on in the candidate's career - for example, in economic ... More information  

Remuneration: From Economic Incentives to Common Sense 

Date: 13/07/2016 Author(s): Stein, Guido; Martín, Miguel Document type: Technical Note This technical note is not intended to compete with the more than 50,000 books and articles, according to the Internet, already existing on the subjects of retribution, compensation and incentives, which include outstanding publications that have set excellent scientific and management standards. The vast majority regard remuneration as a means for ... More information  

Negociación colectiva: La visión desde el Departamento de Recursos Humanos 

Date: 12/07/2016 Author(s): Martín, Miguel; Stein, Guido; Pin Arboledas, José Ramón Document type: Technical Note : Esta nota técnica trata acerca de la relación entre la dirección de la empresa y la representación de los trabajadores -más concretamente, de los sindicatos que los representan-. El enfoque que se ha pretendido adoptar es el del departamento encargado habitualmente de gestionar dicha relación: Recursos Humanos. El documento recoge la opinión de varios ... More information  

Desarrollo integral del directivo: una visión integrada para los líderes en el siglo XXI 

Date: 10/06/2016 Author(s): Chinchilla, Nuria; Jimenez, Esther; Lopez-Jurado, Marta Document type: Technical Note Tras las guerras de religión del siglo XVII, se produce una fractura de lo humano impuesta por la separación entre el ámbito público y el privado. Esta escisión se sostiene con base en dos "racionalidades": la racionalidad científica, "objetiva", que implica la búsqueda del progreso a toda costa y basa las relaciones sociales en el mero acuerdo de ... More information  
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