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The Deliberate Speech Style: Primarily a Question of Identification

Date: 09/02/2017
Author(s): Leggett, Brian O'Connor

Document type: Technical Note

It was Barack Obama's oratorical skills and his clarity of vision that brought him fame and prominence in his speech to the Democratic Party in 2004. It was here that he successfully established a link with his audience, which gave people an opportunity to identify with him. For a successful deliberate speech, identification between speaker and audience ...

How To Overcome Resistance and Get Commitment From Users

Date: 20/01/2017
Author(s): Jesús Pérez Balaguer; Gregory, Robert Wayne; Káganer, Evgeny

Document type: Technical Note

If we consider the broad spectrum of changes that occur in organizations, it is apparent that in many cases, either directly or indirectly, technology is a very important factor to take into account and can even be the driver of change. But most people fear change and some have a deep aversion to it. In this document, we look at the reasons why employees ...

Negotiating in a Team

Date: 16/01/2017
Author(s): Mehta, Kandarp; Stein, Guido

Document type: Technical Note

This technical note describes the advantages of negotiating in a team as well as the major challenges that a team has to tackle while negotiating. The note also sets out a preparation guide for negotiating in a team. It discusses in detail how negotiating in a team differs from negotiating solo and how an individual needs to take account of these differences. ...

Branded content

Date: 22/12/2016
Author(s): Villanueva, Julián; Ferrándiz, Luis; Soldado, Pilar

Document type: Technical Note

La presente nota técnica introduce al lector en el concepto de branded content, que se define como una nueva forma de hacer publicidad que utiliza la generación de contenidos como una manera de promocionar una marca, que es la que financia la producción de dichos contenidos. La nota técnica da una serie de recomendaciones sobre cómo crear una estrategia ...

La empresa-universidad: salidas y exempleados

Date: 08/09/2016
Author(s): Pin Arboledas, José Ramón; Stein, Guido
Editor(s): IRCO - Centro Internacional de Investigación de Organizaciones
Document type: Technical Note

El documento introduce el concepto de "empresa-universidad" como nuevo paradigma en la concepción de la relación entre la empresa y las personas que forman parte de ella. En el entorno de la nueva economía global y digital, los profesionales buscan empresas que los hagan valiosos en el mercado y las empresas deben conseguir que estos profesionales ...

Negotiating During a Job Interview

Date: 20/07/2016
Author(s): Stein, Guido; Mehta, Kandarp; Martín, Miguel

Document type: Technical Note

Experience and research teach us that there tends to be a lot of room for improvement when it comes to approaching the negotiations that take place during the hiring process. Numerous studies have demonstrated that successfully negotiating for a first job has very significant consequences later on in the candidate's career - for example, in economic ...

Remuneration: From Economic Incentives to Common Sense

Date: 13/07/2016
Author(s): Stein, Guido; Martín, Miguel

Document type: Technical Note

This technical note is not intended to compete with the more than 50,000 books and articles, according to the Internet, already existing on the subjects of retribution, compensation and incentives, which include outstanding publications that have set excellent scientific and management standards. The vast majority regard remuneration as a means for ...

Negociación colectiva: La visión desde el Departamento de Recursos Humanos

Date: 12/07/2016
Author(s): Martín, Miguel; Stein, Guido; Pin Arboledas, José Ramón

Document type: Technical Note

: Esta nota técnica trata acerca de la relación entre la dirección de la empresa y la representación de los trabajadores -más concretamente, de los sindicatos que los representan-. El enfoque que se ha pretendido adoptar es el del departamento encargado habitualmente de gestionar dicha relación: Recursos Humanos. El documento recoge la opinión de varios ...

Desarrollo integral del directivo: una visión integrada para los líderes en el siglo XXI

Date: 10/06/2016
Author(s): Chinchilla, Nuria; Jimenez, Esther; Lopez-Jurado, Marta

Document type: Technical Note

Tras las guerras de religión del siglo XVII, se produce una fractura de lo humano impuesta por la separación entre el ámbito público y el privado. Esta escisión se sostiene con base en dos "racionalidades": la racionalidad científica, "objetiva", que implica la búsqueda del progreso a toda costa y basa las relaciones sociales en el mero acuerdo de ...

Emprendiendo en la era lean: ¿Por qué nos adentramos en ella?

Date: 07/06/2016
Author(s): Castelltort, Albert; Roure, Juan
Editor(s): EIC - Entrepreneurship and Innovation Center
Document type: Technical Note

En esta nota técnica se describe, en primer lugar, el problema al que se han enfrentado los procesos de innovación hasta hoy, seguido de una descripción de cómo el lean startup enfoca el proceso de una forma completamente distinta con el objetivo de acelerar el proceso, así como de reducir riesgos y, sobre todo, la inversión requerida. La nota aborda, ...

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