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Towards the Top End by Being Down Under: Haier's Acquisition of Fisher & Paykel Appliances 

Date: 20/11/2017 Author(s): Reiche, B. Sebastian; Lee, Yih-Teen; Sánchez-Runde, Carlos Document type: Case Harry Hou, director and owner of the Oceania microenterprise for Haier Group, a leading multinational consumer electronics and home appliances company headquartered in Qingdao, was contemplating the future of the group's acquisition of Fisher & Paykel Appliances (FPA). A delegation of Haier representatives, with whom he had spent the day discussing ... More information  

God is Brazilian: Turning Alcohol into Fuel 

Date: 15/11/2017 Author(s): Giordano, Paola; Sanchez, Felix; Rahnema Alavi, Ahmad Editor(s): Cátedra Fuel Freedom de Energía y Desarrollo Social Document type: Case In September 1979, while Brazil is treading the uncertain and dangerous waters of an oil crisis that has exacerbated the country¿s balance of payment, Mario Garnero, the president of the National Association of Automotive Vehicle Manufacturers (ANFAVEA), is desperately looking for an escape to avoid the imminent threat of gasoline rationing and to ... More information  

Israel Electric Corporation: Pursuing Cleaner Energy 

Date: 15/11/2017 Author(s): Beaudry, Marcus; Rahnema Alavi, Ahmad Editor(s): Cátedra Fuel Freedom de Energía y Desarrollo Social Document type: Case The Israel Electric Corporation (IEC) has faced some expensive electricity generation situations in the past, often caused by regional political issues. The electrical grid in Israel is well-established, though many portions of it are aging and now too small for some of the regions they serve. When local demand exceeds the transmission line's supply ... More information  

Superdry 6.2 

Date: 25/10/2017 Author(s): Ferraro, Fabrizio; Dominguez de la Maza, Manuel Document type: Case El caso se centra en la situación de la firma de ropa Superdry en 2016, año en el que enfrenta diversas oportunidades de crecimiento y la necesidad de decidir cuál seguir. La firma, fundada en el Reino Unido en 2003, había experimentado una década de rápido crecimiento, a través de tiendas propias y franquiciadas. El caso, que recoge su evolución, ... More information  

Original Buff S.A.: Facing the Challenges of an Omnichannel Strategy 

Date: 19/09/2017 Author(s): Nueno, José Luis; Clemares, Fuencisla Document type: Case BUFF® made a wide variety of products for use in medium- and high-intensity sports and hiking, and even as fashion accessories for the urban environment. Innovation and design were key to the success of its products. BUFF® therefore devoted a significant part of its resources to developing new technologies, including a heat-bonding technique for producing ... More information  

Amazon: Balancing Customer Centricity with Employee Engagement 

Date: 15/09/2017 Author(s): Tatge, Larisa; Lago, Alejandro; Ribera, Jaume Document type: Case Amazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission ... More information  

Bankia (C):¿crecimiento por absorciones? 

Date: 14/09/2017 Author(s): Pin Arboledas, José Ramón Document type: Case En 2012, el recién nombrado equipo de gobierno de Bankia recibió el memorándum de entendimiento (MOU) de la Unión Europea para poner en marcha una reforma de la banca rescatada en España. A partir de aquel momento, dio comienzo un proceso de reestructuración. En la segunda parte del caso se describen las consecuencias que tuvo este proceso tres años ... More information  

Bicing: Bike-Sharing in Barcelona 

Date: 05/09/2017 Author(s): Martínez de Albéniz, Victor Document type: Case Monday mornings were tough for Toni Roig. During the months of June and July, he had received phone calls from the mayor¿s office every other Monday. The topic was always the same: ¿Did you read the newspapers?¿ In the second summer since the introduction of the Barcelona bike-sharing system, Bicing, which was managed by his department at BSM, the ... More information  

Abbey Road Studios (A) 

Date: 31/08/2017 Author(s): García-Castro, Roberto Document type: Case This case analyzes the option value of investing in the production and commercialization of an artist's second album. It briefly covers current facts about the music industry, including digital distribution, the emergence of new models, and the transformation of traditional record studios. More information  

BARBUSS Global S.A. Globalizando una PYME 

Date: 14/07/2017 Author(s): Caldart, Adrian Document type: Case Barbuss Global es una empresa argentina dedicada a la gestión de recuperos de seguros. La empresa inició sus actividades en Argentina como parte del grupo Zass International en 2002 y expandió sus operaciones a través de toda América Latina. En 2013, Zass vendió su operación argentina al Director General en ese país, quien reforzó la apuesta internacional ... More information  
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