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LOPIN Productions 

Date: 27/04/2018 Author(s): Ariño, Miguel Angel; Heukamp, Franz Document type: Case Este caso presenta la decisión que debe tomar una productora audiovisual sobre el camino hacia el cual dirigir su actividad: producir una serie para venderla a una cadena de televisión o bien una película para la gran pantalla. La primera opción conlleva pocos riesgos para la empresa, mientras que la segunda implica una multitud de peligros e incertidumbres. ... More information  

Star of the Caribbean 

Date: 24/04/2018 Author(s): Ariño, Miguel Angel Document type: Case El caso permite analizar una decisión de producción cuando la demanda es incierta. Puede ser utilizado como documento introductorio en un módulo de planificación de inventario y permite ilustrar de un modo muy sencillo el problema de la fractila crítica. More information  

The Beatles: la audición fallida 

Date: 01/03/2018 Author(s): Ibarra, Alberto; Alegre, Inés Document type: Case Caso elaborado por el profesor Alberto Ibarra Garza del área de Análisis de Decisiones del Instituto Panamericano de Alta Dirección de Empresa, y la profesora Inés Alegre del IESE Business School, para servir de base de discusión y no como ilustración de la gestión adecuada o inadecuada de una situación determinada. More information  

Kipo 

Date: 01/03/2018 Author(s): Ibarra, Alberto; Alegre, Inés Document type: Case Caso elaborado por el profesor Alberto Ibarra Garza del área de Análisis de Decisiones del Instituto Panamericano de Alta Dirección de Empresa, y la profesora Inés Alegre del IESE Business School, para servir de base de discusión y no como ilustración de la gestión adecuada o inadecuada de una situación determinada. More information  

Vodafone: How to Attract Millenials to the Prepaid Market (Condensed) 

Date: 05/02/2018 Author(s): Villanueva, Julián; Soldado, Pilar Document type: Case On the morning of October 29, 2015, social media was abuzz. It could have been a normal day, but when singer Justin Bieber walked out on the radio show Yu: no te pierdas nada, it was an unexpected and unprecedented moment. The interview already had 200,000 visits on YouTube 18 hours after its recording and the Vodafone Yu marketing team tried to do ... More information  

Is Yoox's Strategy a Little Farfetched? 

Date: 22/01/2018 Author(s): Ferraro, Fabrizio; Baldo, Andrea; Sastre Boquet, Isaac Document type: Case In 2015, Federico Marchetti became CEO of the largest luxury online retailer in the world, after orchestrating the merger of Yoox Group with Net-a-Porter Group. Two years later, in 2017, the financial community was expecting him to deliver results. However, the new combined ¿1.8 billion company was not growing as fast as it used to, and questions remained ... More information  

Spotify: Face the Music (update 2018) 

Date: 17/01/2018 Author(s): Vroom, Govert; Sastre Boquet, Isaac Document type: Case Spotify reached $3 billion in revenues in 2016, amid a booming music-streaming market that now made up 51% of the U.S. music industry's total revenues. Finally the industry had embraced digitization and was now seeing two-digit growth for the first time in decades. However, that growth had an Achilles' heel. Spotify itself was staring at an operating ... More information  

Driving Innovation Through Intrapreneurship at Chiesi 

Date: 11/01/2018 Author(s): Castelltort, Albert; Dávila, Antonio Editor(s): Cátedra SEAT de Innovación; EIC - Centro de Iniciativa Emprendedora e Innovación Document type: Case Chiesi Farmacuetici developed a new program to create a more entrepreneurial culture in its Spanish division. The program was based on Lean Startup principles with employees moving from selecting an idea to developing a business. However, at the end of the program, unexpected challenges arose. More information  

Public Private Policy Change Engagement: Consumer Choice Limited 

Date: 11/01/2018 Author(s): Mungai, Edward; Rahnema Alavi, Ahmad Editor(s): Cátedra Fuel Freedom de Energía y Desarrollo Social; EIC - Centro de Iniciativa Emprendedora e Innovación Document type: Case Mohammed Uhuru Kadhi, director of strategy and business development of Consumer's Choice Limited (CCL), was contemplating the changes expected to be caused by the new Excise Duty Act (2015), which was awaiting the assent of Kenya's president. The new act would remove the excise duty on denatured alcohol used in the manufacture of cooking gel. CCL and ... More information  

Neinor Homes: The Creation of a Home Builder Leader in Spain 

Date: 09/01/2018 Author(s): Suárez, José Luis; Soriano, Mariola Editor(s): CIF - Center for International Finance Document type: Case The case concerns the first IPO of a real estate developer in Spain, which took place in March 2017, after more than ten years without having produced any, and which, in turn, would be the largest in Europe. The residential development industry in Spain was recovering, and Neinor Homes, which aimed to set a new standard with a modern business model, ... More information  
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