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AJE GROUP: en busca del crecimiento perdido

Date: 10/01/2017
Author(s): Nueno, José Luis; Bazán, Miguel

Document type: Case

Actualización del caso "Aje: vendiendo refrescos a la base de la pirámide" (M-1254), con los hechos de 2016. Durante el ejercicio 2015, convergieron una serie de tendencias macroeconómicas adversas (un entorno económico global incierto y la apreciación del dólar frente a las demás monedas) que, junto un incremento de la competencia y una caída de las ...

Ufinet Telecom S.A.: alineando la dirección general con la propiedad

Date: 19/12/2016
Author(s): Calleja, Luis Manuel; Elvira, Marta; Sastre, Isaac

Document type: Case

El caso traza la historia de la compañía de Telecomunicaciones UFINET, desde su fundación en el interior de una compañía eléctrica a finales de los 90, la fusión de su matriz con una multinacional de la energía, desembocando en su venta a un fondo de inversión. En cada uno de estos cambios de propiedad el equipo de dirección se ha mantenido constante, ...

Laia Bertran (E)

Date: 24/11/2016
Author(s): Brossa, J.; Chinchilla, Nuria; Moragas Freixa, Maruja

Document type: Case

Case E presents Laia's situation in 2016. At this point, she has spent almost a year in the United States, where, rather than working, her role has been to help Jordi and the rest of the family settle into their new life. The case ends with a series of questions Laia is asking herself about her professional future.

Laia Bertran (D)

Date: 24/11/2016
Author(s): Brossa, J.; Chinchilla, Nuria; Moragas Freixa, Maruja

Document type: Case

Case D describes the events that occur in the lives of Jordi and Laia from 2008, the year in which case C ends, to 2015, when Jordi is offered a transfer to the United States as general manager of a subsidiary of the company he works for. During this time, Laia and Jordi have their second daughter; Jordi overcomes two cancers and graduates from the ...

Fluidra Connect: The Internet of Pools

Date: 17/11/2016
Author(s): Rodríguez, Silvia; Nueno, José Luis

Document type: Case

Connect Fluidra is a smart solution for pool industry professionals to remotely manage and diagnose pool-related issues. It was one of the most innovative initiatives by Fluidra and would require a different business model than what the company had traditionally developed. After running a controlled product launch in Spain, approached as a lab, things ...

Driving Digital Transformation at the DBS Bank

Date: 28/10/2016
Author(s): Káganer, Evgeny; Gregory, Robert Wayne; Codrean, Catalin

Document type: Case

DBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. In parallel with creating a new organizational unit called Digibank to spearhead the bank's expansion into new markets, the bank launched the Digital Mindset program to help change the company from within. This case, set in 2015, outlines the key ...

Abengoa, s.a. ¿se debería ampliar capital a mediados de 2015?

Date: 28/10/2016
Author(s): Suárez, José Luis

Document type: Case

A mediados de 2015, Abengoa, S.A. estaba muy endeudada en opinión de analistas externos y de la propia dirección que había puesto en marcha un plan de limitación de nuevas inversiones y de venta de activos que parecía no estar dando buenos resultados. El endeudamiento era producto de un cambio de estrategia en la década anterior, de ser una empresa ...

Additive Manufacturing at Etnia Barcelona

Date: 21/10/2016
Author(s): Calvo, Eduard; Lago, Alejandro; Sabrià, Frederic; Sabrià, Frederic

Document type: Case

Alex López and Irene Fariñas

Date: 13/10/2016
Author(s): Las Heras, Mireia
Editor(s): ICWF - Centro Internacional Trabajo y Familia
Document type: Case

The case sets out what has happened since Álex López decided to leave his job to become a partner at Sartia in 2008, through to the year 2013, when his wife is expecting their third child, a girl this time, and there have been developments - unexpected, in some ways - in both their careers.

Álex López and Irene Fariñas

Date: 13/10/2016
Author(s): Las Heras, Mireia
Editor(s): ICWF - Centro Internacional Trabajo y Familia
Document type: Case

This case presents the professional decisions facing Álex López, a sales manager at a large company, and his wife, Irene Fariñas. Irene has decided to leave her corporate career working at prestigious international companies (Inditex and Benetton) to start a training consultancy firm in the textile industry. Her decision is motivated by her professional ...

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