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KIBUC: reformulando el crecimiento

Date: 13/02/2017
Author(s): Rodríguez, Silvia; Nueno, José Luis

Document type: Case

A pesar de la crisis económica y de la atonía que había caracterizado el sector del mueble y la decoración durante los últimos años, KIBUC logró crecer de forma notable gracias a su apuesta por la personalización de los productos y a una adecuada relación calidad-precio. La compañía se encontraba, de nuevo, ante un nuevo punto de inflexión en su desarrollo. Dos ...

AJE GROUP: Porsuing Lost Growth

Date: 10/01/2017
Author(s): Nueno, José Luis; Bazán, Miguel

Document type: Case

This case is an update of "Aje: Selling Drinks to the Base of the Pyramid" (M-1254-E), including the events of 2016. A series of adverse macroeconomic trends converged during financial year 2015 (an uncertain global economic climate and the appreciation of the dollar compared with other currencies), along with an increase in competition and a drop ...

Marketplace Lending at Funding Circle

Date: 19/12/2016
Author(s): Sieber, Sandra; Rafnsdottir, Anna

Document type: Case

A wave of distrust in and disapproval of the traditional banking system surfaced following the financial crisis of 2008. Borrowers who, before the crisis, had had relatively easy access to funds were suddenly being cut off from credit lines as banks and other traditional financial institutions began restricting lending. This created a gap in financing ...

Ufinet Telecom S. A.: alineando la dirección general con la propiedad

Date: 19/12/2016
Author(s): Calleja, Luis Manuel; Elvira, Marta; Sastre, Isaac

Document type: Case

El presente caso relata la historia de la compañía de Telecomunicaciones UFINET, desde su fundación en el seno de una compañía eléctrica a finales de los noventa, pasando por la fusión de su matriz con una multinacional de la energía, hasta su venta a un fondo de inversión. En cada uno de estos cambios de propiedad, el equipo de dirección se ha mantenido ...

Laia Bertran (E)

Date: 24/11/2016
Author(s): Las Heras, Mireia; Chinchilla, Nuria; Bertran, Laia

Document type: Case

Case E presents Laia's situation in 2016. At this point, she has spent almost a year in the United States, where, rather than working, her role has been to help Jordi and the rest of the family settle into their new life. The case ends with a series of questions Laia is asking herself about her professional future.

Laia Bertran (D)

Date: 24/11/2016
Author(s): Las Heras, Mireia; Chinchilla, Nuria; Bertran, Laia

Document type: Case

Case D describes the events that occur in the lives of Jordi and Laia from 2008, the year in which case C ends, to 2015, when Jordi is offered a transfer to the United States as general manager of a subsidiary of the company he works for. During this time, Laia and Jordi have their second daughter; Jordi overcomes two cancers and graduates from the ...

Fluidra Connect: The Internet of Pools

Date: 17/11/2016
Author(s): Rodríguez, Silvia; Nueno, José Luis

Document type: Case

Connect Fluidra is a smart solution for pool industry professionals to remotely manage and diagnose pool-related issues. It was one of the most innovative initiatives by Fluidra and would require a different business model than what the company had traditionally developed. After running a controlled product launch in Spain, approached as a lab, things ...

Transformation at Aircraft Corporation Division

Date: 10/11/2016
Author(s): Ener, Hakan

Document type: Case

Aircraft Corporation Division produced military aircraft in Western Europe. It was experiencing an especially challenging year in 2009. In addition to the worldwide financial crisis, the Division was dealing with massive uncertainty related to launching its new flagship aircraft, which was behind schedule and above cost targets. In this difficult context, ...

La Liga's RCD Espanyol

Date: 07/11/2016
Author(s): Dávila, Antonio; Oyon, Daniel
Editor(s): Cátedra Alcatel-Lucent de Dirección de la Tecnología
Document type: Case

The case presents an evaluation of a game played every year by the RCD Espanyol soccer team as a start to the season. The case provides the economic details of the game and the team so that students can analyze whether the game is profitable or not. The case is designed as introductory material for courses in managerial accounting and the economics ...

Chemises en Coton

Date: 03/11/2016
Author(s): Urrutia, Josu; Gómez Pajares, Alberto; Palencia, Luis

Document type: Case

A Barcelona-based entrepreneur in the textile sector (providing T-shirts to promoters) is presented with the opportunity to take over a small textile manufacturing company located in Tangier, Morocco, and he has to decide whether to take the opportunity or not. The analysis includes the study of the value chain and whether any part of it can be outsourced, ...

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