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Franz Heukamp: Roboter als Professoren? "Warum nicht?" 

Date: 28/07/2017 Author(s): Handelsblatt Interviewee(s): Heukamp, Franz; Interviewer(s): Gorgs, Claus Document type: Interview Franz Heukamp ist Dekan der IESE Business School in Barcelona. Im Interview spricht er über den Wandel des MBA-Studiums, die Vorteile von Offline-Unterricht und erklärt, warum wir künftig noch mehr Manager brauchen. More information  

Winning Strategies for Team Negotiations 

Date: 20/07/2017 Author(s): IESE Insight Interviewee(s): Mehta, Kandarp; Stein, Guido Document type: Supplementary Material Negotiating as a team has definite advantages over going solo, but it also presents major challenges along the way. Preparation is key. Certain strategies can help you meet team challenges and negotiate better. More information  

Franz Heukamp: "Die bestmögliche Lernerfahrung bieten" 

Date: 07/2017 Author(s): Wirtschaft & Weiterbildung Interviewee(s): Heukamp, Franz; Interviewer(s): Schwertfeger, Bärbel Document type: Interview Der Deutsche Franz Heukamp ist seit Ende 2016 Dean der Iese Business School in Barcelona. Im Interview spricht er über den deutschen Markt, den Online-MBA und das neue Trendziel Afrika. Die lese gehört zu den führenden europäischen Business Schools. Im FT-Ranking 2017 erreichte Iese weltweit Platz 1 bei den massgeschneiderten Programmen für einzelne ... More information  

The Future of Advertising Is Storytelling 

Date: 28/06/2017 Author(s): Speaker(s): Oliver, Xavier Document type: Session (Audio) How can a company distinguish itself in a crowded field, now that everyone seems to know all about everything? The answer is great storytelling, says IESE's Xavier Oliver. Reveal what your company really stands for, what it offers the world, and you are sure to win some hearts and minds. More information  

Alimentar un planeta sostenible 

Date: 19/06/2017 Author(s): Interviewee(s): Palencia, Ana; de Brabander, Ellen; López Calvet, Javier; Ametller, Josep; Currás, Ricardo; Llopis, Jaume; Dereux, Laurent; Sponsor(s): IESE - Industry Meetings Document type: Interview (Video) Disponible inmediatamente, en cualquier lugar y ocasión. Y, por supuesto, al mejor precio y sin renunciar a la calidad. Todos buscamos lo mismo: alimentación saludable, sí, pero también atractiva, variada y, sobre todo, "conveniente". Este fue el punto de partida del 21 Encuentro de Alimentación y Bebidas del IESE. More information  

Andrew Lack: "It's a great challenge, but I'm up for the fight and optimistic about where it's going." 

Date: 16/06/2017 Author(s): IESE Insight Interviewee(s): Lack, Andrew; Interviewer(s): Baker, Bill Document type: Interview While older viewers are still tuning in to terrestrial and cable broadcasts on a TV set, millennials are more likely to be keeping up to date with current events via their smartphones. NBC Chairman Andrew Lack came to IESE's New York Center to discuss this and other media industry challenges with Bill Baker, another veteran journalist and the Distinguished ... More information  

Andrew Lack: Team-building, Coaching & Communicating 

Date: 14/06/2017 Author(s): Interviewee(s): Lack, Andrew; Interviewer(s): Baker, Bill; Sponsor(s): IESE Insight Document type: Interview (Video) "I love walking the halls and wandering the corridors," says Andrew Lack of his typical day as Chairman of NBC News and MSNBC. He is team-building, coaching and communicating every day, constantly on the hunt for the best and brightest people. "That work with colleagues is critical to the lifeblood of the organization." More information  

Andrew Lack: Skills That Never Go Out of Style 

Date: 14/06/2017 Author(s): Interviewee(s): Lack, Andrew; Interviewer(s): Baker, Bill; Sponsor(s): IESE Insight Document type: Interview (Video) The skills required to run a serious news business today may be different from when Andrew Lack started out, but some things never change. Even in a digital world, technology is no substitute for great storytellers able to engage an audience. As the Chairman of NBC News and MSNBC tells IESE's Bill Baker, you don't get people looking at your product ... More information  

Andrew Lack: Searching for Truth in an Age of Fake News 

Date: 14/06/2017 Author(s): Interviewee(s): Lack, Andrew; Interviewer(s): Baker, Bill; Sponsor(s): IESE Insight Document type: Interview (Video) Fake news is a serious issue, says Andrew Lack, Chairman of NBC News and MSNBC. In this post-truth world, Lack suggests how audiences can find their way through the thicket of what they are reading -- because, as the saying goes, "Everyone is entitled to his own opinion, but not to his own facts." More information  

Andrew Lack: Tuned In to Credibility 

Date: 14/06/2017 Author(s): Interviewee(s): Lack, Andrew; Interviewer(s): Baker, Bill; Sponsor(s): IESE Insight Document type: Interview (Video) Over the course of his career, Andrew Lack has gone from the TV screen to the portable screens of iPads and smartphones. "We've got our work cut out for us to figure out how to make our content relevant on those kinds of platforms," the Chairman of NBC News and MSNBC tells IESE's Bill Baker in this interview. "It's a great challenge, but I'm up for ... More information  
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