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Analytics Overuse in Advertising and Promotion Budget Forecasting

Date: 01/09/2017
Author(s): Canela, Miguel Ángel; Güçlü, Burçin

Document type: Chapter

Several studies have recently raised a common concern in the field of management, which is the overspending in marketing activities. In this paper, we propose and empirically test that overspending in marketing investments is an unfortunate outcome of information overload, in a sense that managers who confront too many risk informants in their decision ...

Cities and the Economy: Fueling Growth, Jobs and Innovation

Date: 30/01/2017
Author(s): Berrone, Pascual; Ricart, Joan Enric; Duch T-Figueras, Ana Isabel
Editor(s): Cátedra Schneider Electric de Sostenibilidad y Estrategia de Negocio
Document type: Book

The ability of cities to generate income, employment and well-being for its inhabitants is one of the main drivers behind today's high urbanization rates. Cities concentrate large amounts of people, firms and economic activities, as well as public services and infrastructures. This abundant concentration of resources and public intervention allows ...

Virtues, Values, and Principles in Catholic Social Teaching

Date: 05/01/2017
Author(s): Melé, Domènec
Editor(s): Cátedra de Ética Empresarial y de los Negocios
Document type: Chapter

Rooted in a tradition of over 2000 years, modern Catholic social teaching (CST) has been developed since the late nineteenth century. CST proposes principles and also criteria and directives, but it is essentially a virtue-based approach, in which virtues are intertwined with principles and with four basic ethical values: love, truthfulness, justice, ...

Virtues and Principles in Managing People in the Organization

Date: 05/01/2017
Author(s): Moreno Salamanca, Alejandro; Melé, Domènec
Editor(s): Cátedra de Ética Empresarial y de los Negocios
Document type: Chapter

Virtues and principles proposed by Catholic Social Teaching (CST) are particularly significant in managing people in the organization. In this chapter, we review how these virtues and principles apply in six groups of crucial human resources management practices: (1) job design, (2) staffing and recruitment, (3) training and development, (4) benefits ...

¿Hacia la deconstrucción de la Unión Europea?

Date: 01/2017
Author(s): Pou, Víctor

Document type: Book

Este libro trata de la delicada situación actual de la UE y de las posibilidades de superarla. El autor propone, a corto plazo, una reacción que recupere legitimidad a través de logros concretos y palpables que lleguen a todos los ciudadanos y, a medio plazo, una refundación basada en los valores fundamentales del proyecto europeo. Piensa, además, ...

Claves de la negociación colectiva

Date: 01/2017
Author(s): Pin Arboledas, José Ramón; Stein, Guido
Editor(s): CPLG - Center for Public Leadership and Government
Document type: Book

La obra se propone dar respuesta a las peticiones de numerosos empresarios y directivos que participan en los programas de dirección y administración de empresas, impartidos por los autores, acerca de esquemas sencillos y operativos que les orienten en su día a día a la hora de afrontar las relaciones laborales y las negociaciones con los trabajadores ...

Women in Management in Spain

Date: 01/01/2017
Author(s): Las Heras, Mireia; Grau, M.
Editor(s): ICWF - Centro Internacional Trabajo y Familia
Document type: Chapter

In the past years, the context in Spain has changed quite dramatically. The Spanish economy was of the most dynamic in the EU during late 90s and the first years of the 21st century. However, the tourism, housing and construction industry mainstays were hit hard by the global economic crisis of 2008-9. The bursting of the housing bubble pushed Spain ...

Global Leadership in Perspective

Date: 01/01/2017
Author(s): Bird, Allan; Mendenhall, Mark E.; Osland, Joyce S.; Oddou, Gary; Reiche, B. Sebastian

Document type: Chapter

This chapter reviews how scholars have undertaken the study of the unchartered phenomenon of global leadership and summarizes their findings. It delineates their work by categorizing the field into four domains: (1) multidisciplinary influences on the study of global leadership; (2) the content domain of global leadership competences; (3) global leadership ...

¿Puede el Marketing salvar al mundo? Expectativas para la era de la escasez

Date: 29/11/2016
Author(s): Nueno, José Luis

Document type: Book

Demostrada la competencia del marketing en la era de la abundancia y en el convencimiento de que estamos en otra diferente ¿Qué modelo puede servir para reposicionar las expectativas del ciudadano para esta era de la escasez en que vive? ¿Por qué el marketing puede ser eficaz para salvar el mundo hoy?

Virtue Ethics and Consumption

Date: 15/11/2016
Author(s): García Ruiz, Pablo; Rodríguez-Lluesma, Carlos

Document type: Chapter

Ethical research on consumption has focused mainly on the obligations, principles and values guiding consumers' actions and reasons for action. In doing so, it has concerned itself mostly with such bounded contexts as voluntary simplifiers, anti-consumption movements or so-called 'ethical consumers,' thereby fostering an artificial opposition between ...

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