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Analytics Overuse in Advertising and Promotion Budget Forecasting

Date: 01/09/2017
Author(s): Canela, Miguel Ángel; Güçlü, Burçin

Document type: Chapter

Several studies have recently raised a common concern in the field of management, which is the overspending in marketing activities. In this paper, we propose and empirically test that overspending in marketing investments is an unfortunate outcome of information overload, in a sense that managers who confront too many risk informants in their decision ...

Gracias China

Date: 20/02/2017
Author(s): Nueno, Pedro

Document type: Book

El autor reflexiona sobre las razones por las que China es el único país capaz de cuestionar la hegemonía de los Estados Unidos. Gracias, China es el resultado de estas reflexiones y un análisis de un país que no deja de sorprendernos por su capacidad de generar trabajo, su contribución al desarrollo tecnológico, sus rutas comerciales, la potenciación ...

Business Model Innovation and Replication: Implications for the Measurement of Productivity

Date: 07/02/2017
Author(s): García-Castro, Roberto; Lieberman, M.; Ricart, Joan Enric; Balasubramanian, N.

Document type: Chapter

In this chapter we connect the strategy framework of value creation and value capture with the tools from the productivity literature to understand better how returns are distributed between different stakeholders in the business and how this distribution might evolve over time. Value is created by the different players in the game. In the most basic ...

El trébol de cuatro hojas

Date: 30/01/2017
Author(s): Pin Arboledas, José Ramón
Author(s) of introduction: Serra, Eduardo; Editor(s): CPLG - Center for Public Leadership and Government
Document type: Book

Dice la sabiduría popular que encontrar un trébol de cuatro hojas da suerte. Si Gobierno y Administración cumple las cuatro funciones descritas en este libro (las cuatro hojas de un trébol) los ciudadanos habrán tenido suerte. De esto trata este libro: de la buena Gobernanza Pública. En la economía global es importante que Gobierno y Administraciones ...

Cities and the Economy: Fueling Growth, Jobs and Innovation

Date: 27/01/2017
Author(s): Berrone, Pascual; Ricart, Joan Enric; Duch T-Figueras, Ana Isabel
Editor(s): Cátedra Schneider Electric de Sostenibilidad y Estrategia de Negocio
Document type: Book

The ability of cities to generate income, employment and well-being for its inhabitants is one of the main drivers behind today's high urbanization rates. Cities concentrate large amounts of people, firms and economic activities, as well as public services and infrastructures. This abundant concentration of resources and public intervention allows ...

Marketing Estratégico

Date: 19/01/2017
Author(s): Villanueva, Julián; de Toro, Juan Manuel

Document type: Book

El mundo del marketing vive un momento convulso. La crisis económica ha presionado a las marcas, que ven reducidos sus presupuestos publicitarios. Sin embargo, el gran cambio no está allí, sino en la digitalización de casi todo: productos y servicios, canales, medios de comunicación, modelos de fijación de precios y, cómo no, el proceso de compra del ...

Virtues, Values, and Principles in Catholic Social Teaching

Date: 05/01/2017
Author(s): Melé, Domènec
Editor(s): Cátedra de Ética Empresarial y de los Negocios
Document type: Chapter

Rooted in a tradition of over 2000 years, modern Catholic social teaching (CST) has been developed since the late nineteenth century. CST proposes principles and also criteria and directives, but it is essentially a virtue-based approach, in which virtues are intertwined with principles and with four basic ethical values: love, truthfulness, justice, ...

Virtues and Principles in Managing People in the Organization

Date: 05/01/2017
Author(s): Moreno Salamanca, Alejandro; Melé, Domènec
Editor(s): Cátedra de Ética Empresarial y de los Negocios
Document type: Chapter

Virtues and principles proposed by Catholic Social Teaching (CST) are particularly significant in managing people in the organization. In this chapter, we review how these virtues and principles apply in six groups of crucial human resources management practices: (1) job design, (2) staffing and recruitment, (3) training and development, (4) benefits ...

La prensa digital en España 2016

Date: 01/2017
Author(s): de Toro, Juan Manuel; Soldado, Pilar; San Pedro, Marta; Breiner, James; Arrese, Ángel; Vara-Miguel, Alfonso; Sádaba Chalezquer, Charo; Fernández del Moral, Javier; Bel, Ignacio
Author(s) of introduction: Sánchez Tabernero, Alfonso; Collaborator(s): Carat; Editor(s): IME - Institute for Media and Entertainment
Document type: Book

Los viejos editores se preguntan con frecuencia: ¿dónde está la tecla que hay que apretar para volver al pasado, para regresar a la época de la rentabilidad y la estabilidad del negocio? La mala noticia es que no hay tecla. El mundo ha cambiado y, si no hay innovación permanente, afán de servir cada vez mejor a los lectores, historias sólidas y relevantes ...

¿Hacia la deconstrucción de la Unión Europea?

Date: 01/2017
Author(s): Pou, Víctor

Document type: Book

Este libro trata de la delicada situación actual de la UE y de las posibilidades de superarla. El autor propone, a corto plazo, una reacción que recupere legitimidad a través de logros concretos y palpables que lleguen a todos los ciudadanos y, a medio plazo, una refundación basada en los valores fundamentales del proyecto europeo. Piensa, además, ...

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