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Analytics Overuse in Advertising and Promotion Budget Forecasting 

Date: 01/09/2017 Author(s): Canela, Miguel Ángel; Güçlü, Burçin Document type: Chapter Several studies have recently raised a common concern in the field of management, which is the overspending in marketing activities. In this paper, we propose and empirically test that overspending in marketing investments is an unfortunate outcome of information overload, in a sense that managers who confront too many risk informants in their decision ... More information  

Mi agenda y yo. Repensando nuestra relación con el tiempo 

Date: 03/03/2017 Author(s): Alvarez de Mon, Santiago Author(s) of introduction: Fuster, Valentín Document type: Book La agenda del profesional de la dirección ¿Quién soy?, es una pregunta que nos acompaña a lo largo de nuestra vida. En el intento de conocernos mejor, el tiempo es una pista fiable y comprometedora. Espejo insondable, incorruptible, nuestra relación con él, el uso que hacemos de un recurso que algún día nos faltará, explica el auténtico rango de nuestros ... More information   Read related article

Gracias, China 

Date: 20/02/2017 Author(s): Nueno, Pedro Document type: Book El autor reflexiona sobre las razones por las que China es el único país capaz de cuestionar la hegemonía de los Estados Unidos. Gracias, China es el resultado de estas reflexiones y un análisis de un país que no deja de sorprendernos por su capacidad de generar trabajo, su contribución al desarrollo tecnológico, sus rutas comerciales, la potenciación ... More information   Read related article

Business Model Innovation and Replication: Implications for the Measurement of Productivity 

Date: 07/02/2017 Author(s): García-Castro, Roberto; Lieberman, M.; Ricart, Joan Enric; Balasubramanian, N. Document type: Chapter In this chapter we connect the strategy framework of value creation and value capture with the tools from the productivity literature to understand better how returns are distributed between different stakeholders in the business and how this distribution might evolve over time. Value is created by the different players in the game. In the most basic ... More information  

El trébol de cuatro hojas 

Date: 30/01/2017 Author(s): Pin Arboledas, José Ramón Author(s) of introduction: Serra, Eduardo; Editor(s): CPLG - Center for Public Leadership and Government Document type: Book Dice la sabiduría popular que encontrar un trébol de cuatro hojas da suerte. Si Gobierno y Administración cumple las cuatro funciones descritas en este libro (las cuatro hojas de un trébol) los ciudadanos habrán tenido suerte. De esto trata este libro: de la buena Gobernanza Pública. En la economía global es importante que Gobierno y Administraciones ... More information   Read related article

Cities and the Economy: Fueling Growth, Jobs and Innovation 

Date: 27/01/2017 Author(s): Berrone, Pascual; Ricart, Joan Enric; Duch T-Figueras, Ana Isabel Editor(s): Cátedra Schneider Electric de Sostenibilidad y Estrategia de Negocio Document type: Book The ability of cities to generate income, employment and well-being for its inhabitants is one of the main drivers behind today's high urbanization rates. Cities concentrate large amounts of people, firms and economic activities, as well as public services and infrastructures. This abundant concentration of resources and public intervention allows ... More information   Read related article

Marketing Estratégico 

Date: 19/01/2017 Author(s): Villanueva, Julián; de Toro, Juan Manuel Document type: Book El mundo del marketing vive un momento convulso. La crisis económica ha presionado a las marcas, que ven reducidos sus presupuestos publicitarios. Sin embargo, el gran cambio no está allí, sino en la digitalización de casi todo: productos y servicios, canales, medios de comunicación, modelos de fijación de precios y, cómo no, el proceso de compra del ... More information   Read related article

Virtues, Values, and Principles in Catholic Social Teaching 

Date: 05/01/2017 Author(s): Melé, Domènec Editor(s): Cátedra de Ética Empresarial y de los Negocios Document type: Chapter Rooted in a tradition of over 2000 years, modern Catholic social teaching (CST) has been developed since the late nineteenth century. CST proposes principles and also criteria and directives, but it is essentially a virtue-based approach, in which virtues are intertwined with principles and with four basic ethical values: love, truthfulness, justice, ... More information  

Virtues and Principles in Managing People in the Organization 

Date: 05/01/2017 Author(s): Moreno Salamanca, Alejandro; Melé, Domènec Editor(s): Cátedra de Ética Empresarial y de los Negocios Document type: Chapter Virtues and principles proposed by Catholic Social Teaching (CST) are particularly significant in managing people in the organization. In this chapter, we review how these virtues and principles apply in six groups of crucial human resources management practices: (1) job design, (2) staffing and recruitment, (3) training and development, (4) benefits ... More information  

La prensa digital en España 2016 

Date: 01/2017 Author(s): de Toro, Juan Manuel; Soldado, Pilar; San Pedro, Marta; Breiner, James; Arrese, Ángel; Vara-Miguel, Alfonso; Sádaba Chalezquer, Charo; Fernández del Moral, Javier; Bel, Ignacio Author(s) of introduction: Sánchez Tabernero, Alfonso; Collaborator(s): Carat; Editor(s): IME - Institute for Media and Entertainment Document type: Book Los viejos editores se preguntan con frecuencia: ¿dónde está la tecla que hay que apretar para volver al pasado, para regresar a la época de la rentabilidad y la estabilidad del negocio? La mala noticia es que no hay tecla. El mundo ha cambiado y, si no hay innovación permanente, afán de servir cada vez mejor a los lectores, historias sólidas y relevantes ... More information   Read related article
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