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3 Steps to Market-Driven Digital Transformation  Premium

Date: 16/03/2017 Author(s): Villanueva, Julián; Ferrándiz, Luis Document type: Non-refereed article The authors interviewed C-suite executives from 22 companies to discover best practices, and missteps, on the path to getting a business ready for a digitally transformed world. Their model, called the Stairway to Digitalization, starts with the ability to interpret market forces. This demands a marketing-driven fixation on customers, but since customers' ... More information   Read related article

A Model for Success 

Date: 16/03/2017 Author(s): Teece, David J. Document type: Opinion Business model designs have received increasing attention in recent years. However, there are still too many entrepreneurs and managers who think that a business model is no more than a business plan. This can lead to a poor business model design that embeds future headaches deep in a company's strategy and brand. More information  

Know Where to Start 

Date: 16/03/2017 Author(s): Argandoña, Antonio Document type: Opinion "I know I have to do things I've never done before: that's not the problem. The problem is not knowing where to start." An aspiring manager said this to an IESE colleague, who replied: "Welcome to the challenging yet never boring world of being a manager!" Digital transformation is a case in point. As executives, we know we have to transform our businesses ... More information  

IESE Insight. Issue 32. First Quarter 2016  Premium

Date: 16/03/2017 Author(s): IESE Insight Document type: Review Tech is changing how we do business. Break out of your bubble and learn to manage better in a digital age. Julián Villanueva and Luis Ferrándiz explain the best practices and missteps on the Stairway to Digitalization. Íñigo Gallo and Claudia Townsend highlight the critical differences between how material and experiential goods are evaluated and consumed. ... More information  

Strategising for the future 

Date: 02/03/2017 Author(s): Ricart, Joan Enric; Rey, Carlos Editor(s): Cátedra Carl Schroeder de Dirección Estratégica Document type: Non-refereed article In this article the authors discuss how organisations can better strategise for the future by integrating and balancing the three logical approaches to strategy: analytical, institutional and systemic. More information  

La economía colaborativa en las ciudades 

Date: 03/2017 Author(s): Ricart, Joan Enric; Berrone, Pascual Editor(s): CGS - Centro de Globalización y Estrategia Document type: Non-refereed article Cada vez es más frecuente encontrar empresas basadas en la economía colaborativa. Así, negocios como el de Airbnb, Uber o LendingClub ofrecen actividades en las que sus participantes contribuyen con un recurso propio a un fondo común del que otros pueden sacar provecho. Los dos tipos básicos de intercambio transaccional, el de la empresa con el consumidor ... More information  

Gracias, China 

Date: 20/02/2017 Author(s): Nueno, Pedro Document type: Book El autor reflexiona sobre las razones por las que China es el único país capaz de cuestionar la hegemonía de los Estados Unidos. Gracias, China es el resultado de estas reflexiones y un análisis de un país que no deja de sorprendernos por su capacidad de generar trabajo, su contribución al desarrollo tecnológico, sus rutas comerciales, la potenciación ... More information   Read related article

Africa: The New Frontier for Global Strategy Scholars 

Date: 10/02/2017 Author(s): Mol, Michael J.; Stadler, Christian; Ariño, Africa Document type: Article in Journal (refereed) Context matters in the global strategy literature. We discuss how Africa, as a setting that received limited attention in the past, offers opportunity to challenge existing theory and develop new insights. The overall goal is to ask: What will the field of global strategic management look like once we have engaged with Africa in a similar manner as ... More information  

Barcelona: A Roman Village Becoming a Smart City (Abridged) 

Date: 08/02/2017 Author(s): Carrasco, Carlos; Ricart, Joan Enric; Berrone, Pascual Document type: Case On July 2, 2014, Josep Ramon Ferrer, director of the ICT and smart city strategy at Barcelona City Council, finished the second round of meetings with the companies selected to participate in the competitive dialogue to create City OS, Barcelona's operating system. City OS was one of the key milestones in Barcelona's smart city strategy. It aimed to ... More information  

Business Model Innovation and Replication: Implications for the Measurement of Productivity 

Date: 07/02/2017 Author(s): García-Castro, Roberto; Lieberman, M.; Ricart, Joan Enric; Balasubramanian, N. Document type: Chapter In this chapter we connect the strategy framework of value creation and value capture with the tools from the productivity literature to understand better how returns are distributed between different stakeholders in the business and how this distribution might evolve over time. Value is created by the different players in the game. In the most basic ... More information  
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