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Effects of Assortment Breadth Announcements on Manufacturer Competition 

Date: 27/03/2018 Author(s): Heese, Sebastian; Martínez de Albéniz, Victor Document type: Article in Journal (refereed) Retailers typically use assortment planning to maximize store profits given product characteristics. We study the manufacturers' price-setting interactions and how these can be manipulated by the retailer's assortment strategy. We show that constraining the breadth of the assortment has two main effects on retailer profits: First, a larger assortment ... More information  

From Observation to Adventure 

Date: 20/03/2018 Author(s): Argandoña, Antonio Document type: Opinion In his treatise The Wealth of Nations, Adam Smith used a pin factory to illustrate the benefits of breaking a job down into its constituent parts and dividing the tasks among specialized workers. I was reminded of that when I read this IESE Insight, only Smith's pin factory has been swapped for alliances, as the authors observe how people ... More information  

Rethinking the Funnel for the Omnichannel Age  Premium

Date: 20/03/2018 Author(s): D'Andrea, Guillermo Document type: Non-refereed article Wearables, self-driving cars, AI displacing people who will spend less time working and more time searching for memorable experiences to share on social media. These trends are already triggering a seismic shift in consumer patterns toward a constantly connected and engaged omnichannel model. From his research on retail sector trends and the challenges ... More information   Read related article

Equal Opportunities: He Said, She Said 

Date: 19/03/2018 Author(s): IESE Insight Document type: Non-refereed article Plus: why managers don't necessarily invest in CSR; leveraging people's natural urge to complete sets; a Chinese model for supplier financing; the world in 2018; the advantages of multiculturalism; why we overspend on marketing. More information  

Agile Project Management 

Date: 29/01/2018 Author(s): Ribera, Jaume Document type: Technical Note The note describes the basics of Agile Project Management as it is applied in areas beyond software development. After describing when agile management is useful (in contrast to traditional waterfall project management), the note presents the requirements for an agile project team, common practices in the implementation of agile and a generalization ... More information  

Project Definition: Using the Logical Framework Approach 

Date: 22/01/2018 Author(s): Ribera, Jaume Document type: Technical Note The document presents the basics of the Logical Framework Approach (LFA), a methodology to ensure that the most critical parts of a project are well defined before the project is planned or launched. It describes the four main blocks of the LFA and provides a checklist to ensure that the project is well defined before proceeding. More information  

Is Yoox's Strategy a Little Farfetched? 

Date: 22/01/2018 Author(s): Ferraro, Fabrizio; Baldo, Andrea; Sastre Boquet, Isaac Document type: Case In 2015, Federico Marchetti became CEO of the largest luxury online retailer in the world, after orchestrating the merger of Yoox Group with Net-a-Porter Group. Two years later, in 2017, the financial community was expecting him to deliver results. However, the new combined ¿1.8 billion company was not growing as fast as it used to, and questions remained ... More information  

The Building Blocks of Industry 4.0 

Date: 01/2018 Author(s): Sachon, Marc Document type: Non-refereed article The business models of industrial companies are about to change radically, and they must adapt their skill sets to the digital world or get left behind. Through an analysis of interviews, case studies and collaborations with firms at the leading edge of this field, we can identify the key building blocks for the successful implementation of Industry ... More information  

Alumni Magazine. Issue 148. January - March 2018 

Date: 01/2018 Author(s): IESE Document type: Review Some magazines are there for killing time while we wait in the doctor's waiting room. Some magazines are there to cure the boredom of a sleepless night. Some help distract us while traveling. And then there are magazines for reading and rereading, underlining, starting a few articles or sending snapshots to our friends, making comments, saving, and ... More information  


Date: 24/12/2017 Author(s): Nueno, Pedro Document type: Opinion En las últimas semanas he tenido que viajar bastante y he sufrido un sinfín de cancelaciones de vuelos y atrasos enormes. Nunca había sufrido un nivel tan alto de irregularidades, y se trataba de vuelos de las compañías más importantes del mundo, no low cost, y de aeropuertos como el Kennedy en Nueva York, Boston o Londres. More information  
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