Search Results

1149 items match your search criteria. Click here for tips on how to optimize your results.
New search Refine search
Sorted by date

La creatividad en la obra de Antoni Gaudí 

Date: 11/10/2017 Author(s): Massague, Mireia; Figuerola, Pere Jordi; Rosich, Marc; Nueno, José Luis Document type: Technical Note Innovación, creatividad, tecnología... al servicio de las personas. Estas son las bases tanto de la ciencia ciudadana como de la obra arquitectónica de Gaudí. Más allá de la etiqueta de arquitecto, Gaudí dejó un legado aplicable hoy en día en múltiples disciplinas, desde el diseño ergonómico hasta la gestión empresarial. Es la figura de un pionero, ... More information  

'Homo sordens' 

Date: 19/09/2017 Author(s): Foncillas, Pablo Document type: Opinion Están por todas partes y tienen una discapacidad profunda. Es una carencia auditiva intensa. En ocasiones la desarrollan poco a poco. Con el paso de los años, y los ascensos, se ve que el tímpano se resiente y no es capaz de transmitir nada... ¿para qué, si ya están satisfechos de sus propias ideas? Otras veces la sordera está relacionada con los ceros, ... More information  

Original Buff S.A.: Facing the Challenges of an Omnichannel Strategy 

Date: 19/09/2017 Author(s): Nueno, José Luis; Clemares, Fuencisla Document type: Case BUFF® made a wide variety of products for use in medium- and high-intensity sports and hiking, and even as fashion accessories for the urban environment. Innovation and design were key to the success of its products. BUFF® therefore devoted a significant part of its resources to developing new technologies, including a heat-bonding technique for producing ... More information  

The Art of Reinvention  Premium

Date: 18/09/2017 Author(s): IESE Insight Collaborator(s): Tomàs White, Mònica Document type: Non-refereed article By all accounts, the 80th anniversary exhibition of Pablo Picasso's "Guernica" has been a success, with thousands visiting daily and lines stretching round the block. What makes people want to line up to see an 80-year-old painting that in all likelihood they have seen before, if not in a museum, then in a coffee table book or online? To answer this, ... More information  

Better Together 

Date: 18/09/2017 Author(s): Argandoña, Antonio Document type: Opinion "I'm the private sector; you're the public. What can we accomplish together that not only plays to our respective strengths and creates new opportunities for both of us, but that ultimately serves the public -- the clients and customers we exist to serve?" The answers are contained in this magazine. More information  

IESE Insight. Issue 34. Third Quarter 2017  Premium

Date: 18/09/2017 Author(s): IESE Insight Document type: Review The opportunities for value creation double with public-private partnerships (PPPs). Pascual Berrone, Joan E. Ricart, Hugo Ferradans, Miquel Rodriguez and Jordi Salvador outline what businesses bring to PPPs in cities, and they highlight seven forces for success. Steven Tadelis analyzes the award process when public buyers and private suppliers negotiate ... More information  

Standard vs. Partnership-Embedded Licensing: Attention And The Relationship Between Licensing And Product Innovations 

Date: 14/08/2017 Author(s): Klueter, Thomas Maximilian; Monteiro, Luiz Felipe; Dunlap-Hinkler, D. Document type: Article in Journal (refereed) This paper examines the relationship between the licensing of knowledge and the creation of product innovations. We consider that firms organize licensing activities in different ways and that licensees are heterogeneous with respect to the attention available to apply and transform in-licensed knowledge to create new product innovations. We suggest ... More information  

Barcelona GIX. IT Network Integration 

Date: 11/07/2017 Author(s): Ricart, Joan Enric; Trillas, Francesc; Salvador, Jordi; Rodríguez Planas, Miquel Editor(s): Cátedra Carl Schroeder de Dirección Estratégica; PPSRC - Public-Private Sector Research Center Document type: Study and Monograph The case study explains the Barcelona GIX project, which involved the integration (active and passive), expansion, and development of the IT network to provide the city with new infrastructure (5G, the Internet of Things, and connected cars) associated with a smart city using a new business model. More information  

Social selling: la influencia de la redes sociales en la venta 

Date: 07/07/2017 Author(s): Chiesa, Cosimo; Morales, Laia Document type: Technical Note En estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de ... More information  

Prestigiando 

Date: 03/07/2017 Author(s): Nueno, Pedro Document type: Opinion Tuve un fórum sobre "marcas de prestigio" en Shanghai en el que participaron altos directivos de las marcas de prestigio más importantes y también algunos profesores conocidos internacionalmente por su sabiduría en este tema. La primera vez que organicé este tipo de encuentro en China, hace diez años, los directivos de varias marcas importantes aseguraron ... More information  
PAGE 1 of 115
Go to page
    
Benefits of Registration
  •  Receive IESE Insight newsletter and alerts
  •  Read exclusive documents
View all benefits
Case Forum
Participate