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IESE Insight. Issue 33. Second Quarter 2016  Premium

Date: 16/06/2017 Author(s): IESE Insight Document type: Review From infrastructure changes to emerging business models to cybersecurity, this dossier is your survival guide. Marc Sachon explains Industry 4.0 and its implications, so that companies can move to protect their value chains and find new opportunities for growth. Javier Zamora presents a framework to help businesses tap connected data and pinpoint the ... More information  

The Only Way Is Up  Premium

Date: 16/06/2017 Author(s): IESE Insight Document type: Non-refereed article Never has the phrase "blue-sky thinking" been more apt than for the design and construction of the Burj Khalifa, which, seven years since its opening, still holds the title as the world's tallest building. Besides the lessons for innovation and collaboration on a project of this scale, the Burj Khalifa must also be viewed as part of a bigger trend ... More information  

Etnia: Time to Bet on 3-D Printing? 

Date: 16/06/2017 Author(s): IESE Insight Collaborator(s): Doering, Wolfgang; Hernández, Miguel A.; Mercier, Laurent Document type: Non-refereed article Wolfgang Doering (Elix Polymers), Miguel A. Hernandez (AF-Mercados EMI) and Laurent Mercier (Eurofragance) debate whether now is the time to abandon current production plans and bet on a promising technology. More information  

Programming Business Models Through Digital Density  Premium

Date: 16/06/2017 Author(s): Zamora, Javier Document type: Non-refereed article The exponential growth of digital connections and data generates myriad interactions between organizations, people and things that executives can leverage to enhance their current business models or create entirely new ones. But how best to harness the power of this digital density? This article presents a framework to help senior executives tap connected ... More information   Read related article

5 Building Blocks for Cyber-Physical Value Chains  Premium

Date: 16/06/2017 Author(s): Sachon, Marc Document type: Non-refereed article The digitalization that has disrupted services is set to do the same in industry, and manufacturing in particular. With supply chains operating at their limits amid a growing list of global challenges, new approaches are required to save time, improve efficiency and gain flexibility to survive in volatile, uncertain, complex and ambiguous (VUCA) times. ... More information   Read related article

How To Get Staff To Actually Use That Expensive New Tech System 

Date: 13/06/2017 Author(s): Gregory, Robert Wayne; Káganer, Evgeny Document type: Opinion Sluggish take-up of technological "solutions" in the workplace results in wasted money, inefficiency and even sometimes security threats for companies. Here's what to do about it. More information  

Fuera de la caja 

Date: 11/06/2017 Author(s): Oliver, Xavier Document type: Opinion ¿Les gustaría viajar en una nave por la estratosfera y ver la tierra y la luna desde allí? Igual podrían pensar en que vale la pena conservar nuestro maravilloso planeta y en el por qué lo vemos todo tan homogéneo desde lo alto, pero cuando nos acerquemos vemos las diferencias... More information  

Estrategias de entrada en mercados internacionales: el papel de la marca 

Date: 05/06/2017 Author(s): Villanueva, Julián; de Toro, Juan Manuel; Soldado, Pilar Collaborator(s): Auxadi; Oficina Española de Patentes y Marcas Document type: Study and Monograph La internacionalización de las marcas españolas es un asunto clave en el desarrollo de nuestro país. Nuestro convencimiento es que tener un mayor número de empresas españolas con marcas fuertes fuera de nuestro territorio redundará en la creación de más empleo y riqueza. Pero, como es bien sabido, la internacionalización de las marcas no es una tarea ... More information   Read related article

How Does Performance Feedback Affect Boundary Spanning in Multinational Corporations? Insights from Technology Scouts 

Date: 06/2017 Author(s): Klueter, Thomas Maximilian; Monteiro, F. Editor(s): EIC - Entrepreneurship and Innovation Center Document type: Article in Journal (refereed) As much as prior research has shed light on the boundary-spanning processes of global organizations and their (positive) impact on an MNC's performance, whether, when and how past performance ultimately shapes an MNC's boundary-spanning activities remains an open question in management research. To tackle these questions, we examine the behavior of ... More information   Read related article


Date: 29/05/2017 Author(s): Nueno, Pedro Document type: Opinion Nos preguntamos qué pasará con los robots, cuántos puestos de trabajo eliminarán. Esto me recuerda momentos parecidos. Opisso es uno de los pintores/dibujantes más prolíficos del modernismo. Produjo su obra más valorada entre 1890 y 1920. En uno de sus cuadros se ve una oficina bancaria de entonces. Hombres con traje y corbata escribiendo y calculando ... More information  
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