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Standard vs. Partnership-Embedded Licensing: Attention And The Relationship Between Licensing And Product Innovations 

Date: 31/07/2017 Author(s): Klueter, Thomas Maximilian; Monteiro, Luiz Felipe; Dunlap-Hinkler, D. Document type: Article in Journal (refereed) This paper examines the relationship between the licensing of knowledge and the creation of product innovations. We consider that firms organize licensing activities in different ways and that licensees are heterogeneous with respect to the attention available to apply and transform in-licensed knowledge to create new product innovations. We suggest ... More information  

Barcelona GIX. IT Network Integration 

Date: 11/07/2017 Author(s): Ricart, Joan Enric; Trillas, Francesc; Salvador, Jordi; Rodríguez Planas, Miquel Editor(s): Cátedra Carl Schroeder de Dirección Estratégica; PPSRC - Public-Private Sector Research Center Document type: Study and Monograph The case study explains the Barcelona GIX project, which involved the integration (active and passive), expansion, and development of the IT network to provide the city with new infrastructure (5G, the Internet of Things, and connected cars) associated with a smart city using a new business model. More information  

Social selling: la influencia de la redes sociales en la venta 

Date: 07/07/2017 Author(s): Chiesa, Cosimo; Morales, Laia Document type: Technical Note En estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de ... More information  


Date: 03/07/2017 Author(s): Nueno, Pedro Document type: Opinion Tuve un fórum sobre "marcas de prestigio" en Shanghai en el que participaron altos directivos de las marcas de prestigio más importantes y también algunos profesores conocidos internacionalmente por su sabiduría en este tema. La primera vez que organicé este tipo de encuentro en China, hace diez años, los directivos de varias marcas importantes aseguraron ... More information  

IESE Insight. Issue 33. Second Quarter 2016  Premium

Date: 16/06/2017 Author(s): IESE Insight Document type: Review From infrastructure changes to emerging business models to cybersecurity, this dossier is your survival guide. Marc Sachon explains Industry 4.0 and its implications, so that companies can move to protect their value chains and find new opportunities for growth. Javier Zamora presents a framework to help businesses tap connected data and pinpoint the ... More information  

The Only Way Is Up  Premium

Date: 16/06/2017 Author(s): IESE Insight Collaborator(s): Moohan, Marcella Document type: Non-refereed article Never has the phrase "blue-sky thinking" been more apt than for the design and construction of the Burj Khalifa, which, seven years since its opening, still holds the title as the world's tallest building. Besides the lessons for innovation and collaboration on a project of this scale, the Burj Khalifa must also be viewed as part of a bigger trend ... More information  

Etnia: Time to Bet on 3-D Printing? 

Date: 16/06/2017 Author(s): IESE Insight Collaborator(s): Doering, Wolfgang; Hernández, Miguel A.; Mercier, Laurent Document type: Non-refereed article Wolfgang Doering (Elix Polymers), Miguel A. Hernandez (AF-Mercados EMI) and Laurent Mercier (Eurofragance) debate whether now is the time to abandon current production plans and bet on a promising technology. More information  

Programming Business Models Through Digital Density  Premium

Date: 16/06/2017 Author(s): Zamora, Javier Document type: Non-refereed article The exponential growth of digital connections and data generates myriad interactions between organizations, people and things that executives can leverage to enhance their current business models or create entirely new ones. But how best to harness the power of this digital density? This article presents a framework to help senior executives tap connected ... More information   Read related article

5 Building Blocks for Cyber-Physical Value Chains  Premium

Date: 16/06/2017 Author(s): Sachon, Marc Document type: Non-refereed article The digitalization that has disrupted services is set to do the same in industry, and manufacturing in particular. With supply chains operating at their limits amid a growing list of global challenges, new approaches are required to save time, improve efficiency and gain flexibility to survive in volatile, uncertain, complex and ambiguous (VUCA) times. ... More information   Read related article

How To Get Staff To Actually Use That Expensive New Tech System 

Date: 13/06/2017 Author(s): Gregory, Robert Wayne; Káganer, Evgeny Document type: Opinion Sluggish take-up of technological "solutions" in the workplace results in wasted money, inefficiency and even sometimes security threats for companies. Here's what to do about it. More information  
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