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Knowledge Reuse for Customization: Metamodels in an Open Design Community for 3D Printing

Date: 03/2017
Author(s): Kyriakou, Harris; Nickerson, Jeffrey V.; Sabnis, Gaurav

Document type: Article in Journal (refereed)

Theories of knowledge reuse posit two distinct processes, reuse for replication and reuse for innovation. We identify another distinct process, reuse for customization. Reuse for customization is a process in which designers manipulate the parameters of metamodels to produce models that fulfill their personal needs. We test hypotheses about ...

How To Overcome Resistance and Get Commitment From Users

Date: 20/01/2017
Author(s): Jesús Pérez Balaguer; Gregory, Robert Wayne; Káganer, Evgeny

Document type: Technical Note

If we consider the broad spectrum of changes that occur in organizations, it is apparent that in many cases, either directly or indirectly, technology is a very important factor to take into account and can even be the driver of change. But most people fear change and some have a deep aversion to it. In this document, we look at the reasons why employees ...

Branded content

Date: 22/12/2016
Author(s): Villanueva, Julián; Ferrándiz, Luis; Soldado, Pilar

Document type: Technical Note

La presente nota técnica introduce al lector en el concepto de branded content, que se define como una nueva forma de hacer publicidad que utiliza la generación de contenidos como una manera de promocionar una marca, que es la que financia la producción de dichos contenidos. La nota técnica da una serie de recomendaciones sobre cómo crear una estrategia ...

Marketplace Lending at Funding Circle

Date: 19/12/2016
Author(s): Sieber, Sandra; Rafnsdottir, Anna

Document type: Case

A wave of distrust in and disapproval of the traditional banking system surfaced following the financial crisis of 2008. Borrowers who, before the crisis, had had relatively easy access to funds were suddenly being cut off from credit lines as banks and other traditional financial institutions began restricting lending. This created a gap in financing ...

5 Business Trends for 2017

Date: 13/12/2016
Interviewee(s): Mas, Núria; Las Heras, Mireia; Sachon, Marc; Ghemawat, Pankaj; Almandoz, John
Document type: Interview (Video)

Despite signs of economic recovery, populist movements against globalization present a watershed moment in 2017. Business leaders should plan for volatility and Industry 4.0 disruption, using gamification to develop talent, and rethinking what it means to win. IESE professors Núria Mas, Mireia Las Heras, Marc Sachon, Pankaj Ghemawat and John Almandoz ...

Mobile Payments: A Framework for SuccessPremium

Date: 13/12/2016
Author(s): Calvo, Eduard

Document type: Non-refereed article

Paying for your coffee, getting on the subway or splitting dinner with friends are everyday actions that can now be done using a mobile phone. But there is a lot more to mobile payments than merely substituting a phone for a card when performing a financial transaction. Managers need to think less about the technology per se and more about how the ...

2017 Outlook: 5 Business Trends

Date: 13/12/2016
Author(s): IESE Insight

Document type: Non-refereed article

Plus: Europe and China racing ahead on electric vehicles; promising signs for search funds; the facts on global connectedness; future directions for European e-commerce; the value creation and appropriation (VCA) model; is common ownership to blame for excessive CEO pay?

IESE Insight. Issue 31. Fourth Quarter 2016Premium

Date: 13/12/2016
Author(s): IESE Insight

Document type: Review

The nature of work is changing -- but don't panic. This magazine will make sure you are prepared. Alfredo Pastor and Bartolomé Mercadal Dupree separate science fiction from business reality: stop worrying about a robot taking your job, and start preparing for the changes ahead. Guido Stein and Miguel Martín suggest how companies may need to rethink ...

Javier Zamora: "Hay que pensar en digital para competir"

Date: 11/12/2016
Author(s): Atlántico Diario
Interviewee(s): Zamora, Javier
Document type: Interview

Javier Zamora es profesor del IESE dentro del departamento de Sistemas de información y es un experto en transformación digital de las organizaciones. Esta semana ha estado en Galicia para impartir una sesión del programa de alta dirección que el IESE tiene en la comunidad y aprecia que las empresas ya piden este tipo de formación que hace unos años ...

Hire a Data Experience Designer

Date: 07/12/2016
Author(s): Káganer, Evgeny; Margolis, Abby

Document type: Non-refereed article

Pundits have dubbed personal data "the new oil" of the 21st century. Yet for all the hype surrounding big data, people complain they have less meaning and are frustrated with how poorly brands leverage their information. That's because many companies still mine data with the end goal of streamlining business processes, largely neglecting an essential ...

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