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Original Buff S.A.: Facing the Challenges of an Omnichannel Strategy 

Date: 19/09/2017 Author(s): Nueno, José Luis; Clemares, Fuencisla Document type: Case BUFF® made a wide variety of products for use in medium- and high-intensity sports and hiking, and even as fashion accessories for the urban environment. Innovation and design were key to the success of its products. BUFF® therefore devoted a significant part of its resources to developing new technologies, including a heat-bonding technique for producing ... More information  

7 Forces to Success in PPPs  Premium

Date: 18/09/2017 Author(s): Berrone, Pascual; Ricart, Joan Enric; Ferradans, Hugo; Rodríguez, Miguel; Salvador, Jordi Document type: Non-refereed article As more of the world's population moves to cities, businesses have myriad opportunities to carve out new, lucrative niches, using their expertise, knowledge and access to cutting-edge technology and data to help tackle the growing list of challenges being faced by local authorities. This article, based on work by IESE Cities in Motion and PPP for Cities, ... More information   Read related article

Better Together 

Date: 18/09/2017 Author(s): Argandoña, Antonio Document type: Opinion "I'm the private sector; you're the public. What can we accomplish together that not only plays to our respective strengths and creates new opportunities for both of us, but that ultimately serves the public -- the clients and customers we exist to serve?" The answers are contained in this magazine. More information  

IESE Insight. Issue 34. Third Quarter 2017  Premium

Date: 18/09/2017 Author(s): IESE Insight Document type: Review The opportunities for value creation double with public-private partnerships (PPPs). Pascual Berrone, Joan E. Ricart, Hugo Ferradans, Miquel Rodriguez and Jordi Salvador outline what businesses bring to PPPs in cities, and they highlight seven forces for success. Steven Tadelis analyzes the award process when public buyers and private suppliers negotiate ... More information  

La RSC ante los desafíos de las tecnologías de la información y la comunicación 

Date: 28/07/2017 Author(s): Remacha, Marta Editor(s): Cátedra CaixaBank de Responsabilidad Social Corporativa Document type: Study and Monograph El enorme avance de las TIC en los últimos años ha abierto un nuevo campo en la responsabilidad de la empresa, que exige plantearse cómo la utilización de las tecnologías está impactando en los grupos de interés, así como de qué manera pueden emplearse con el objetivo de contribuir a la prosperidad y sostenibilidad de la empresa, las personas y el ... More information  

Barcelona GIX. IT Network Integration 

Date: 11/07/2017 Author(s): Ricart, Joan Enric; Trillas, Francesc; Salvador, Jordi; Rodríguez Planas, Miquel Editor(s): Cátedra Carl Schroeder de Dirección Estratégica; PPSRC - Public-Private Sector Research Center Document type: Study and Monograph The case study explains the Barcelona GIX project, which involved the integration (active and passive), expansion, and development of the IT network to provide the city with new infrastructure (5G, the Internet of Things, and connected cars) associated with a smart city using a new business model. More information  

IESE Insight. Issue 33. Second Quarter 2016  Premium

Date: 16/06/2017 Author(s): IESE Insight Document type: Review From infrastructure changes to emerging business models to cybersecurity, this dossier is your survival guide. Marc Sachon explains Industry 4.0 and its implications, so that companies can move to protect their value chains and find new opportunities for growth. Javier Zamora presents a framework to help businesses tap connected data and pinpoint the ... More information  

Tips to Prevent, Detect & Respond to Cyberattacks  Premium

Date: 16/06/2017 Author(s): Padilla, Elmar Document type: Non-refereed article This article describes the various ways that industrial firmware can be compromised. The author recommends how companies can defend themselves against cyberattacks, based on the latest research conducted by the research institute Fraunhofer (FKIE). How aware is your organization of the issues at stake? What is your senior management team doing to address ... More information   Read related article

Programming Business Models Through Digital Density  Premium

Date: 16/06/2017 Author(s): Zamora, Javier Document type: Non-refereed article The exponential growth of digital connections and data generates myriad interactions between organizations, people and things that executives can leverage to enhance their current business models or create entirely new ones. But how best to harness the power of this digital density? This article presents a framework to help senior executives tap connected ... More information   Read related article

5 Building Blocks for Cyber-Physical Value Chains  Premium

Date: 16/06/2017 Author(s): Sachon, Marc Document type: Non-refereed article The digitalization that has disrupted services is set to do the same in industry, and manufacturing in particular. With supply chains operating at their limits amid a growing list of global challenges, new approaches are required to save time, improve efficiency and gain flexibility to survive in volatile, uncertain, complex and ambiguous (VUCA) times. ... More information   Read related article
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