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IESE Cities in Motion Index 2017 

Date: 24/05/2017 Author(s): Berrone, Pascual; Ricart, Joan Enric Editor(s): Cátedra Schneider Electric de Sostenibilidad y Estrategia de Negocio; CGS - Centro de Globalización y Estrategia Document type: Study and Monograph The third edition of the Cities in Motion Index (CIMI) evaluates cities' level of development in relation to 10 key areas or dimensions: governance, urban planning, public management, technology, the environment, international outreach, social cohesion, mobility and transportation, human capital and the economy. The CIMI 2016 edition includes 181 cities, ... More information  

Externalidades de red 

Date: 22/05/2017 Author(s): Arroyo Barrigüete, José Luis; López Cardenete, Juan Luis Document type: Technical Note Esta nota técnica analiza, desde el punto de vista de la estrategia de negocio, las consecuencias de operar en mercados en los que aparecen efectos de red. En primer lugar se definen las externalidades de red así como la dinámica competitiva en mercados en los que se manifiestan. A continuación se analizan los factores claves para el éxito en mercados ... More information  

KUKA AG: Planning for the Future of Automation 

Date: 18/04/2017 Author(s): Sachon, Marc; Sastre Boquet, Isaac Document type: Case The case presents the main current developments in automation and industrial robotics through KUGA AG, one of the largest automation companies in the world. One of KUKA's customers - an automotive OEM - is looking to invest on automation as it expands its operations to meet growing demand, and the case opens up the debate on how should this company ... More information  

Video International 

Date: 06/04/2017 Author(s): Káganer, Evgeny; Korovkin, Vladimir; Tatarinov, Katherine Document type: Case The case addresses the various trends facing the advertising market, both in TV advertising and online advertising. It sets out the dilemma of Vi, the biggest TV advertising service provider in Russia. The company was facing not only a difficult economic environment in Russia but also changes in consumer habits and a rapidly evolving advertising industry. ... More information  

Prosocial Crowdlending in Kenya 

Date: 06/04/2017 Author(s): Ibarra Garza, Alberto; Cugueró-Escofet, Natàlia; Canela, Miguel Ángel Document type: Working Paper The crowdfunding industry has emerged in the past few years as one of the most promising alternative financing options. Lending and donating operations accounted for 81% of the crowdfunding industry's $34.4 billion total funding volume in 2015. Kiva Zip, a prosocial program, created an online platform that provides 0% interest peer-to-peer loans and ... More information  

Big Data: Where To Begin? 

Date: 04/2017 Author(s): Alegre, Inés; Ariño, Miguel Angel; Canela, Miguel Ángel Document type: Non-refereed article Google, Amazon and Netflix have been pioneers in the use of big data. But today, many other companies are taking advantage of the potential of massive data to improve their processes and design new features. Big data can help you make better business decisions and this article explains how. More information  

Using Big Search Data to Map Your Market  Premium

Date: 16/03/2017 Author(s): Skiera, Bernd; Ringel, Daniel M. Document type: Non-refereed article Markets today are flooded with an increasing number of products and brands, making it difficult for companies to track how their products compete in the market. Big search data allow companies to obtain valuable insights on market share as well as on key competitors. But collecting and analyzing vast amounts of data pose huge challenges. In this article, ... More information   Read related article

3 Steps to Market-Driven Digital Transformation  Premium

Date: 16/03/2017 Author(s): Villanueva, Julián; Ferrándiz, Luis Document type: Non-refereed article The authors interviewed C-suite executives from 22 companies to discover best practices, and missteps, on the path to getting a business ready for a digitally transformed world. Their model, called the Stairway to Digitalization, starts with the ability to interpret market forces. This demands a marketing-driven fixation on customers, but since customers' ... More information   Read related article

Know Where to Start 

Date: 16/03/2017 Author(s): Argandoña, Antonio Document type: Opinion "I know I have to do things I've never done before: that's not the problem. The problem is not knowing where to start." An aspiring manager said this to an IESE colleague, who replied: "Welcome to the challenging yet never boring world of being a manager!" Digital transformation is a case in point. As executives, we know we have to transform our businesses ... More information  

IESE Insight. Issue 32. First Quarter 2016  Premium

Date: 16/03/2017 Author(s): IESE Insight Document type: Review Tech is changing how we do business. Break out of your bubble and learn to manage better in a digital age. Julián Villanueva and Luis Ferrándiz explain the best practices and missteps on the Stairway to Digitalization. Íñigo Gallo and Claudia Townsend highlight the critical differences between how material and experiential goods are evaluated and consumed. ... More information  
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