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Analytics Overuse in Advertising and Promotion Budget Forecasting

Date: 01/09/2017
Author(s): Canela, Miguel Ángel; Güçlü, Burçin

Document type: Chapter

Several studies have recently raised a common concern in the field of management, which is the overspending in marketing activities. In this paper, we propose and empirically test that overspending in marketing investments is an unfortunate outcome of information overload, in a sense that managers who confront too many risk informants in their decision ...

Mari Kuchishini: the Woman Who Never Lost Her Voice (A)

Date: 21/02/2017
Author(s): Song, Dongmei; Walsh, Mary Louise; Chinchilla, Nuria

Document type: Case

Mari is a Japanese woman working in the financial sector. She has an international profile and from an early age has pushed herself out of her comfort zone. She married her husband just as they both started at JP Morgan. Mari¿s career was interrupted due to childbearing and unexpected health complications with her children. This, coupled with her ...

Business Model Innovation and Replication: Implications for the Measurement of Productivity

Date: 07/02/2017
Author(s): García-Castro, Roberto; Lieberman, M.; Ricart, Joan Enric; Balasubramanian, N.

Document type: Chapter

In this chapter we connect the strategy framework of value creation and value capture with the tools from the productivity literature to understand better how returns are distributed between different stakeholders in the business and how this distribution might evolve over time. Value is created by the different players in the game. In the most basic ...

Understanding the Decision to Offshore Human Resource Activities: A Coevolutionary Perspective

Date: 02/2017
Author(s): Paz-Aparicio, C.; Ricart, Joan Enric; Bonache, J.

Document type: Article in Journal (refereed)

Offshoring has been studied widely in the literature on strategic management and international business. However, apart from its consideration as an administrative activity, scant attention has been paid to the offshoring of the human resource (HR) function. Research in this regard has instead focused on outsourcing (Reichel and Lazarova, 2013). The ...

Market Power and Welfare in Asymmetric Divisible Good Auctions

Date: 16/01/2017
Author(s): Manzano, Carolina; Vives, Xavier
Editor(s): PPSRC - Public-Private Sector Research Center
Document type: Working Paper

We analyze a divisible good uniform-price auction that features two groups each with a fi…nite number of identical bidders. Equilibrium is unique, and the relative market power of a group increases with the precision of its private information but declines with its transaction costs. In line with empirical evidence, we fi…nd that an increase ...

High Frequency Trading and Fragility

Date: 16/01/2017
Author(s): Cespa, Giovanni; Vives, Xavier
Editor(s): Cátedra Abertis de Regulación, Competencia y Políticas Públicas; PPSRC - Public-Private Sector Research Center
Document type: Working Paper

We show that limited dealer participation in the market, coupled with an informational friction resulting from high frequency trading, can induce demand for liquidity to be upward sloping and strategic complementarities in traders' liquidity consumption decisions: traders demand more liquidity when the market becomes less liquid, which in turn makes ...

Negotiating in a Team

Date: 16/01/2017
Author(s): Mehta, Kandarp; Stein, Guido

Document type: Technical Note

This technical note describes the advantages of negotiating in a team as well as the major challenges that a team has to tackle while negotiating. The note also sets out a preparation guide for negotiating in a team. It discusses in detail how negotiating in a team differs from negotiating solo and how an individual needs to take account of these differences. ...

Consistent Decisions, Trust and Being Mindful of Consequences

Date: 01/2017
Author(s): Rosanas, Josep Maria

Document type: Non-refereed article

Looking for a way to analyze problems effectively? Need a trustbased incentive system that goes beyond indicators? Want to keep your decisions from leaving a negative mark on other people? In response to these issues, Professor Juan A. Pérez López (1934-1996) offered solutions that substantially improved the art of management.

The Heart and the Head: On Choosing Experiences Intuitively and Possessions Deliberatively

Date: 11/11/2016
Author(s): Gallo, Iñigo; Sood, Sanjay; Mann, Thomas; Gilovich, Tom

Document type: Article in Journal (refereed)

An enduring question in the field of judgment and decision making is when people are likely to choose on the basis of intuition and when they are likely to pursue a more deliberative decision strategy. Here we attempt to shed light on that question by examining whether people tend to weight intuition more heavily when making experiential purchases, ...

Franz Heukamp: "Der Zweck heiligt nicht alle Mittel"

Date: 21/10/2016
Author(s): Handelsblatt
Interviewee(s): Heukamp, Franz
Document type: Interview

Der neue Chef der spanischen IESE Business School fordert, dass sich Unternehmen stärker aufs Allgemeinwohl besinnen müssen. Es ist das erste Mal, dass Heukamp als Dekan, also als Chef der spanischen Top-Business-School IESE in deren Münchener Dependance kommt. Den Job hat er ja auch erst seit Anfang September inne. Neu ist der Campus in bester ...

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