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Analytics Overuse in Advertising and Promotion Budget Forecasting 

Date: 01/09/2017 Author(s): Canela, Miguel Ángel; Güçlü, Burçin Document type: Chapter Several studies have recently raised a common concern in the field of management, which is the overspending in marketing activities. In this paper, we propose and empirically test that overspending in marketing investments is an unfortunate outcome of information overload, in a sense that managers who confront too many risk informants in their decision ... More information  


Date: 23/03/2017 Author(s): Ariño, Miguel Angel Document type: Opinion Hace pocos años, un profesor de enseñanza media me comentó que preceptuando a un alumno adolescente, surgió el tema de que lo que más temor le producía era la posibilidad de quedarse solo. Poco tiempo después otro alumno le reveló los mismos temores. Sorprendido el profesor hizo un experimento. Pidió en clase que los alumnos escribieran en un papel ... More information  

El año que vivimos ¿peligrosamente? 

Date: 20/03/2017 Author(s): Ariño, Miguel Angel Document type: Opinion Da la impresión que estamos en un momento de gran incertidumbre. Sorpresas en las elecciones norteamericanas, sorpresa con el Brexit, incertidumbre por la evolución de la economía china, tensiones políticas en España? Sin embargo, existen algunos datos que nos anclan a la realidad. Uno de ellos es el Índice IESE de Incertidumbre Económica. Desde el ... More information  

La gran transformación 

Date: 12/03/2017 Author(s): Oliver, Xavier Document type: Opinion Siento una inmensa alegría al constatar, una vez más, el poder de transformación que experimentan las personas cuando hacen un curso con nosotros en el IESE. Esta semana la pasaré con un grupo de 40 Danoners -como les gusta llamarse a sí mismos- venidos de muchas partes del mundo y que no se conocían previamente. Vienen de divisiones distintas: lácteos, ... More information  

Mari Kuchishini: the Woman Who Never Lost Her Voice (A) 

Date: 21/02/2017 Author(s): Song, Dongmei; Walsh, Mary Louise; Chinchilla, Nuria Document type: Case Mari is a Japanese woman working in the financial sector. She has an international profile and from an early age has pushed herself out of her comfort zone. She married her husband just as they both started at JP Morgan. Mari¿s career was interrupted due to childbearing and unexpected health complications with her children. This, coupled with her ... More information  

Business Model Innovation and Replication: Implications for the Measurement of Productivity 

Date: 07/02/2017 Author(s): García-Castro, Roberto; Lieberman, M.; Ricart, Joan Enric; Balasubramanian, N. Document type: Chapter In this chapter we connect the strategy framework of value creation and value capture with the tools from the productivity literature to understand better how returns are distributed between different stakeholders in the business and how this distribution might evolve over time. Value is created by the different players in the game. In the most basic ... More information  

Understanding the Decision to Offshore Human Resource Activities: A Coevolutionary Perspective 

Date: 02/2017 Author(s): Paz-Aparicio, C.; Ricart, Joan Enric; Bonache, J. Document type: Article in Journal (refereed) Offshoring has been studied widely in the literature on strategic management and international business. However, apart from its consideration as an administrative activity, scant attention has been paid to the offshoring of the human resource (HR) function. Research in this regard has instead focused on outsourcing (Reichel and Lazarova, 2013). The ... More information  

Market Power and Welfare in Asymmetric Divisible Good Auctions 

Date: 16/01/2017 Author(s): Manzano, Carolina; Vives, Xavier Editor(s): PPSRC - Public-Private Sector Research Center Document type: Working Paper We analyze a divisible good uniform-price auction that features two groups each with a fi…nite number of identical bidders. Equilibrium is unique, and the relative market power of a group increases with the precision of its private information but declines with its transaction costs. In line with empirical evidence, we fi…nd that an increase ... More information  

High Frequency Trading and Fragility 

Date: 16/01/2017 Author(s): Cespa, Giovanni; Vives, Xavier Editor(s): Cátedra Abertis de Regulación, Competencia y Políticas Públicas; PPSRC - Public-Private Sector Research Center Document type: Working Paper We show that limited dealer participation in the market, coupled with an informational friction resulting from high frequency trading, can induce demand for liquidity to be upward sloping and strategic complementarities in traders' liquidity consumption decisions: traders demand more liquidity when the market becomes less liquid, which in turn makes ... More information  

Negotiating in a Team 

Date: 16/01/2017 Author(s): Mehta, Kandarp; Stein, Guido Document type: Technical Note This technical note describes the advantages of negotiating in a team as well as the major challenges that a team has to tackle while negotiating. The note also sets out a preparation guide for negotiating in a team. It discusses in detail how negotiating in a team differs from negotiating solo and how an individual needs to take account of these differences. ... More information  
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