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Analytics Overuse in Advertising and Promotion Budget Forecasting 

Date: 01/09/2017 Author(s): Canela, Miguel Ángel; Güçlü, Burçin Document type: Chapter Several studies have recently raised a common concern in the field of management, which is the overspending in marketing activities. In this paper, we propose and empirically test that overspending in marketing investments is an unfortunate outcome of information overload, in a sense that managers who confront too many risk informants in their decision ... More information  

Con la misma piedra: Los 10 errores que todos cometemos al decidir 

Date: 03/04/2017 Author(s): Ariño, Miguel Angel; Maella, Pablo Document type: Book Todos tomamos muchas decisiones a lo largo de nuestra vida. Vivir es decidir. Las decisiones que tomamos van configurando nuestra existencia. Si tomamos buenas decisiones llevaremos una buena vida, y si tomamos malas decisiones nuestra vida será un fracaso. Por eso podemos decir que decidir es lo más importante que hacemos las personas. No hay nada ... More information   Read related article

Equity-based crowdfunding: Following the crowd at a cost 

Date: 29/03/2017 Author(s): Ener, Hakan Document type: Opinion It is all too easy to get excited about investment opportunities in start-ups. But if you are interested in investing in this ever-growing popular area, you need to make sure you have followed the following steps before taking the decision to invest. More information  


Date: 23/03/2017 Author(s): Ariño, Miguel Angel Document type: Opinion Hace pocos años, un profesor de enseñanza media me comentó que preceptuando a un alumno adolescente, surgió el tema de que lo que más temor le producía era la posibilidad de quedarse solo. Poco tiempo después otro alumno le reveló los mismos temores. Sorprendido el profesor hizo un experimento. Pidió en clase que los alumnos escribieran en un papel ... More information  

El año que vivimos ¿peligrosamente? 

Date: 20/03/2017 Author(s): Ariño, Miguel Angel Document type: Opinion Da la impresión que estamos en un momento de gran incertidumbre. Sorpresas en las elecciones norteamericanas, sorpresa con el Brexit, incertidumbre por la evolución de la economía china, tensiones políticas en España? Sin embargo, existen algunos datos que nos anclan a la realidad. Uno de ellos es el Índice IESE de Incertidumbre Económica. Desde el ... More information  

La gran transformación 

Date: 12/03/2017 Author(s): Oliver, Xavier Document type: Opinion Siento una inmensa alegría al constatar, una vez más, el poder de transformación que experimentan las personas cuando hacen un curso con nosotros en el IESE. Esta semana la pasaré con un grupo de 40 Danoners -como les gusta llamarse a sí mismos- venidos de muchas partes del mundo y que no se conocían previamente. Vienen de divisiones distintas: lácteos, ... More information  

Opportunity Network (B): Growth Challenges 

Date: 24/02/2017 Author(s): Amigó i Navarro, Pau; Prats, Mª Julia Document type: Case start-up that in just two years of existence has prooved to be able to develop a business model and changing networking services. They have expanded worldwide and increased they revenues exponentially of digital disruption. However, there was still a challenge that Opportunity Network had to face which had successful growth: the need to balance its ... More information  

Opportunity Network (A): A Non-Disruptive Start-up Revolutionizes Business Networking 

Date: 24/02/2017 Author(s): Amigó i Navarro, Pau; Prats, Mª Julia Document type: Case Mr. Pallas, a young Italian who had worked at a renowned consulting firm, decided to launch a start-up after obtaining a sponsorship from his company to study an MBA program. Son of an entrepreneur in the entertainment industry, he soon found a target to serve: other family business like his dad¿s. He managed to build a great management team, successfully ... More information  

Mari Kuchishini: the Woman Who Never Lost Her Voice (A) 

Date: 21/02/2017 Author(s): Song, Dongmei; Walsh, Mary Louise; Chinchilla, Nuria Document type: Case Mari is a Japanese woman working in the financial sector. She has an international profile and from an early age has pushed herself out of her comfort zone. She married her husband just as they both started at JP Morgan. Mari¿s career was interrupted due to childbearing and unexpected health complications with her children. This, coupled with her ... More information  

Business Model Innovation and Replication: Implications for the Measurement of Productivity 

Date: 07/02/2017 Author(s): García-Castro, Roberto; Lieberman, M.; Ricart, Joan Enric; Balasubramanian, N. Document type: Chapter In this chapter we connect the strategy framework of value creation and value capture with the tools from the productivity literature to understand better how returns are distributed between different stakeholders in the business and how this distribution might evolve over time. Value is created by the different players in the game. In the most basic ... More information  
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