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Research Papers  Moving Targets: How Organizations Set Performance Goals as They Grow

Aranda, C.; Arellano, J.; Dávila, Antonio Effective target-setting is a learning process. For more learning inputs, managers might be wise to think like they did in their organization's entrepreneurial stage, according to research by Antonio Dávila. Read article

Research Papers  Leveraging Know-how: Licensing Knowledge and Making it Work for You

Klueter, Thomas Maximilian; Monteiro, Luiz Felipe; Dunlap-Hinkler, D. Firms license technology and other types of knowledge in order to innovate and stay competitive. But not all licensing leads to innovation. IESE's Thomas Klueter looks at how different licensing styles and forms of organizational attention impact innovation outcomes. Read article

Knowledge Exchange  The Future of Advertising Is Storytelling

Oliver, Xavier; Tatge, Larisa How can a company distinguish itself in a crowded field, now that everyone seems to know all about everything? The answer is great storytelling, says IESE's Xavier Oliver. Reveal what your company really stands for, what it offers the world, and you are sure to win some hearts and minds. Read article

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