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Knowledge Exchange  The Future of Advertising Is Storytelling

Oliver, Xavier; Tatge, Larisa How can a company distinguish itself in a crowded field, now that everyone seems to know all about everything? The answer is great storytelling, says IESE's Xavier Oliver. Reveal what your company really stands for, what it offers the world, and you are sure to win some hearts and minds. Read article

Books  Management Truths in an Age of Fake News

Rosenberg, Mike; Seager, Phil Do newspapers, magazines or books have a future? Will terrestrial television exist as a meaningful player in five years' time? Amid attacks and dramatic changes, leading IESE professors and practitioners share the timeless tools needed to manage media and entertainment businesses. Read article

Research Papers  For Better, for Worse: Why Companies Turn to Tech Scouts

Klueter, Thomas Maximilian; Monteiro, F. To innovate faster, develop superior products, and perform better financially, corporations should look outside their own organizations and geographies with tech scouting. Yet some don't. Why not? A look at performance feedback is revealing. Read article

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