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Research Papers  How to Organize a Crowd for Open Innovation

Kyriakou, Harris; Nickerson, Jeffrey V.; Sabnis, Gaurav "No matter who you are, most of the smartest people work for someone else," said Bill Joy, Sun Microsystems co-founder. To tap the promise of the crowd, Harris Kyriakou looks to 3D-printing designs to observe how open innovation might work better with metamodels. Read article

Articles and Opinion  Using Big Search Data to Map Your Market Premium

Skiera, Bernd; Ringel, Daniel M. Analyzing big data poses huge challenges. The authors describe how they used clickstream data to visualize competition in product categories containing more than 1,000 products. Manufacturers and retailers can profit from their approach, which yields more meaningful information on customer behavior than traditional market research methods. Read article

Articles and Opinion  3 Steps to Market-Driven Digital Transformation Premium

Villanueva, Julián; Ferrándiz, Luis To help businesses get ready for a digitally transformed world, this article presents a step-by-step model called the Stairway to Digitalization. It starts with customers, and demands senior-level commitment, so the strategic goal of digital transformation is achieved. Read article

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