Prats, Mª Julia; Amigó, Pau; Ametller, Xavier; Batlle, Adrià
What do established firms and startups have in common? They can both benefit from corporate venturing, says IESE's Julia Prats and co-authors. A 2017 handbook explains the nuts and bolts of corporate venturing for profitable growth.
Oliver, Xavier; Sicart, Sara
Eternal summer? An urban, stylish lifestyle? What does Barcelona evoke for you? BCN Brand plays to the public imagination of the city of Gaudí and beauty on the beach, selling everything from colorful sneakers to fire extinguishers. The case study, "BCN Brand: Selling Barcelona Around the World," tracks the marketing moves and asks what comes next.
Kolarova, Lenka; Dávila, Antonio; Johnson, Rob; Kelly, Peter
Search funds are gaining traction overseas. According to the 2016 study by IESE, in partnership with Stanford Graduate School of Business, last year saw a new peak of international activity spanning four continents (outside North America). In addition to calculating early returns, IESE's report paints a picture of who is searching for what, where, why and how.