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Articles and Opinion  Multiple Paths to Value: Test Two, Choose One Premium

Gans, Joshua S.; Stern, Scott "Test two, choose one" is the recommended approach for decision-making under conditions of uncertainty. With multiple paths to create and capture value, entrepreneurs need to weigh key factors to optimize make-or-break choices. Read article

Research Papers  Having It Both Ways: How to License and Protect Tech Innovations

Laursen, Keld; Moreira, Solon; Reichstein, Toke; Leone, Isabella Companies that license their technologies can benefit financially and gain new knowledge. But if they don't protect themselves, they could be overtaken by those companies they have licensed to. IESE's Solon Moreira examines how firms may guard their innovations with a grant-back clause. Read article

Studies and Reports  Design Banking: A New Era of Financial Services

Siota, Josemaria; Klueter, Thomas Maximilian; Staib, Dieter; Taylor, Sam; Ania, Iñigo The fintechs are here. Are big banks' days numbered? Not so fast: Drawing inspiration from designers and artists, design thinking can be a great tool for banks looking to connect with customers and innovate quickly. So says a study by IESE and the consultancy Oliver Wyman. Read article

Latest IESE documents

Entrepreneurship in Middle East and North Africa: A bibliometric Analysis Berbegal Miraben, Jasmina; Alegre, Inés; Ribeiro-Soriano, D.
Why would you ever want to become an academic entrepreneur? Berbegal Miraben, Jasmina; Gil, Dolors; Alegre, Inés
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