Decision Analysis RSS

Research Papers  Taste Test: Anticipating Client Preferences Before They Do

Müller-Trede, Johannes; Choshen-Hillel, Shoham; Barneron, Meir; Yaniv, Ilan Can the wisdom of the crowd apply in matters of taste? New IESE research examines how divergent points of view can lead to more accurate predictions for customer preference -- and make for better decision-making. Read article

Books  Blowing the Budget: Analytics, Risk and the Race to Overspend

Güçlü, Burçin; Canela, Miguel Ángel For savvy marketing, the more information you have, the better, right? Not necessarily, says Miguel Ángel Canela. While investing in sophisticated tools for marketing analytics might yield more consumer insights, it also tends to inflate risks and drive overspending. Read article

Research Papers  Team Up to Take Better Risks

Lejarraga, Tomás; Müller-Trede, Johannes If you must make a risky decision, you would be wise to make it together with someone who learns about the risk differently than you do. Research by Tomás Lejarraga and IESE's Johannes Müller-Trede explains why. Read article

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LOPIN Productions Ariño, Miguel Angel; Heukamp, Franz
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