Decision Analysis RSS

Books  The 10 Most Common Mistakes in Decision-Making

Ariño, Miguel Angel; Maella, Pablo Decision-making is as complex as it is inevitable. And yet no one formally teaches us how to do it. In their latest book, Miguel Angel Ariño and Pablo Maella review the 10 most common errors that lead to bad decisions. Read article

Cases  Barcelona Sells: BCN Brand's Rapid Ascent

Oliver, Xavier; Sicart, Sara Eternal summer? An urban, stylish lifestyle? What does Barcelona evoke for you? BCN Brand plays to the public imagination of the city of Gaudí and beauty on the beach, selling everything from colorful sneakers to fire extinguishers. The case study, "BCN Brand: Selling Barcelona Around the World," tracks the marketing moves and asks what comes next. Read article

Articles and Opinion  A Better Way of Managing Major Risks Premium

Bromiley, Philip; Rau, Devaki In trying to identify all the threats a firm faces, managers can turn risk management into an overwhelming paper-processing exercise. This article offers nine practical suggestions to make the process more meaningful and relevant, so managers can see the forest rather than the trees. Read article
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