Decision Analysis RSS

Books  Blowing the Budget: Analytics, Risk and the Race to Overspend

Güçlü, Burçin; Canela, Miguel Ángel For savvy marketing, the more information you have, the better, right? Not necessarily, says Miguel Ángel Canela. While investing in sophisticated tools for marketing analytics might yield more consumer insights, it also tends to inflate risks and drive overspending. Read article

Research Papers  Team Up to Take Better Risks

Lejarraga, Tomás; Müller-Trede, Johannes If you must make a risky decision, you would be wise to make it together with someone who learns about the risk differently than you do. Research by Tomás Lejarraga and IESE's Johannes Müller-Trede explains why. Read article

Research Papers  That Missing Piece: Playing to Our Need to Complete Sets

Barasz, Kate; John, Leslie K.; Keenan, Elizabeth A.; Norton, Michael I. People don't like to leave things incomplete. So, how might framing things in "pseudo sets" nudge or otherwise affect people's choices at the moment of decision? IESE's Kate Barasz and co-authors investigate. Read article

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Pseudo-Set Framing Barasz, Kate; John, Leslie K.; Keenan, Elizabeth A.; Norton, Michael I.
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