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Knowledge Exchange  Harnessing the Crowd in the Age of the Machine Premium

IESE Insight In this interview, MIT research scientist Andrew McAfee unpacks six core principles for harnessing crowd-based co-creation. Amid growing fears of machines' vastly superior computing power, it's worth bearing in mind that human abilities, excellent goods and services, and strong organizational capabilities will likely remain essential to business success. Read article

Articles and Opinion  Got an Idea for Your Business? Test Your Assumptions! Premium

Liedtka, Jeanne M. Using the example of a U.S. hospital, Jeanne M. Liedtka of Darden highlights three common challenges that arise when companies jump to solutions before they have thoroughly explored the current reality of the user experience. She shows how to leverage the design-thinking model to test assumptions and get back on track. Read article

Articles and Opinion  How Design Can Boost Social Impact and Business Results Premium

Sosa, Manuel E. Many managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach problems with the question: are we building the right thing in the first place? In this article, Manuel E. Sosa of INSEAD discusses how companies can build a design culture to boost business results while solving complex social challenges. Read article

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