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Articles and Opinion  Programming Business Models Through Digital Density Premium

Zamora, Javier The growth of digital connections and data generates myriad interactions between organizations, people and things. This article presents a framework to help executives pinpoint the programmable elements of their value proposition. Read article

Articles and Opinion  5 Building Blocks for Cyber-Physical Value Chains Premium

Sachon, Marc The digitalization that has disrupted services is set to do the same in manufacturing. To stay competitive, companies will have to adapt their skills and protect their value chains. The author identifies the building blocks for the successful implementation of Industry 4.0. Read article

Research Papers  Having It Both Ways: How to License and Protect Tech Innovations

Laursen, Keld; Moreira, Solon; Reichstein, Toke; Leone, Isabella Companies that license their technologies can benefit financially and gain new knowledge. But if they don't protect themselves, they could be overtaken by those companies they have licensed to. IESE's Solon Moreira examines how firms may guard their innovations with a grant-back clause. Read article
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