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Articles and Opinion  Programming Business Models Through Digital Density Premium

Zamora, Javier The growth of digital connections and data generates myriad interactions between organizations, people and things. This article presents a framework to help executives pinpoint the programmable elements of their value proposition. Read article

Books  Management Truths in an Age of Fake News

Rosenberg, Mike; Seager, Phil Do newspapers, magazines or books have a future? Will terrestrial television exist as a meaningful player in five years' time? Amid attacks and dramatic changes, leading IESE professors and practitioners share the timeless tools needed to manage media and entertainment businesses. Read article

Studies and Reports  Low-Risk Strategies for Internationalization

Villanueva, Julián; de Toro, Juan Manuel; Soldado, Pilar Exporting Spanish brands is key for the country's economic development. And while France is currently the first stop abroad, the United States looks more attractive for the future. That is according to a study on how, when and why Spanish firms enter new markets. Read article
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